Real Deal

Bissell Signs IMC for Licensing

IMC announced that it has entered into a representation agreement with Bissell, Inc., to take the brand into new product categories in the areas of home, DIY, and automotive.

Bissell is a leader in the floor care industry including the manufacture and sale of vacuum cleaners, floor sweepers, deep cleaning machines, and hard floor cleaners.

New Licensees for Girl Scouts

Girl Scouts TeaThe Wildflower Group is expanding the Girl Scouts of the USA licensing program with the signing of three new licensees: The Bigelow Tea Company, Yankee Candle, and Build-A-Bear Workshop.

New teas from Bigelow Tea arrive at grocery stores nationwide and on this month. The licensed candles can be found at 500 Yankee Candle retail stores,, Bed Bath and Beyond locations, as well as gift and specialty outlets nationwide. Girl Scout Cookies Bear from Build-A-Bear Workshop is now available.

Marvel Adult Room Décor

Marvel Adult Room DecorMarvel announced an expanded home textiles and room décor program focusing on the college (dorm) and adult (home) demographic. Marvel has partnered with long-term licensees Jay Franco, Northwest, Artissmo, Silver Buffalo, and others to design home textiles and décor. Jay Franco is creating a line of adult-focused bedding, pillows, and more inspired by instantly recognizable attributes of the Marvel characters. Northwest is developing a line of plush throws and throw wraps, Artissmo and Silver Buffalo are developing canvas wall art, Open Roads Brand will launch retro Marvel comic tin signs, and 3DLight FX is focused on 3-D wall lighting. Assorted Marvel beanbags and other adult chairs will also be available to complete the décor.

New Licensees for Hawaiian Tropic

Energizer Personal Care announced that it has partnered with four licensees to extend Hawaiian Tropic sun care into a variety of product categories that include swimwear, footwear, fragrance, cosmetics, and beach accessories. The four new Hawaiian Tropic licensees include Dreamwave (women’s & juniors’ swimwear), Eastman (summer footwear), Luxe Brands (cosmetics & fragrance), and Morgan Home (beach towels and beach and tote bags). Beach accessories and footwear will launch in 2015 with swimwear, cosmetics, and fragrance in 2016. Brandgenuity brokered these deals.

AC/DC to Get Licensing Program

AC/DCAC/DC has entered into a multi-year agreement with Perryscope Productions and Epic Rights to develop an all-new global merchandising, licensing, retail, and e-commerce programs for the band. AC/DC released their new album, Rock or Bust in December 2014; opened the Grammy Awards’ telecast in February 2015; and will kick off their world tour headlining at Coachella on April 10. The Rock or Bust tour continues in Europe, May 5–July 25, and opens in North America on August 22.

Downton Abbey BeddingDownton Abbey Bedding

Nostalgia Home Fashions announced its Downton Abbey bedding collection. The bedding collection will include comforter sets, quilts, pillow shams, and decorative pillow and sheet sets, to support a complete bed consumer purchase. Downton Abbey is represented by Knockout Licensing.

R Squared Partners with Kellogg’s

Kellogg’s CeramicsKellogg’s has signed R Squared Sales and Logistics to develop a collection of ceramic bowls, plates, mugs, glasses, and canisters featuring vintage designs of Kellogg’s iconic characters. The line is expected at retail this fall. The Joester Loria Group brokered this deal representing Kellogg’s.

Popeye’s Line of Hats

Popeye HatKing Features Syndicate and Putnam Accessories have partnered to debut a limited-edition collection of Original Chuck hats featuring Popeye. The hats are available now for a limited time at The new partnership follows recent apparel lines for Popeye with Uniqlo and Urban Outfitters in the UK.

Temple Run at Sonic

Imangi Studios, the developers behind Temple Run, and Sonic Drive-In announced the release of Temple Run-themed toys available exclusively with the purchase of Sonic’s Wacky Pack kids’ meal. The promotion runs until April 19. Each toy features a scannable Temple Run code that unlocks a unique digital photo booth via Wacky Pack’s online portal.

Temple Run 2 is currently available on iOS, Google Play, Amazon, and Windows Phone 8.