Target Announces Exclusive Multiyear Agreement with FAO Schwarz Ahead of Holiday Season

Target Corporation has announced an exclusive multiyear agreement with iconic toy brand FAO Schwarz to ignite even more magic and inspiration across Target’s unrivaled toy assortment. Starting mid-October, FAO Schwarz toys will be available exclusively at Target stores, Target.com and FAO Schwarz stores. In addition, Target announced the 10th annual Bullseye’s Top Toys list, presented by FAO Schwarz, which includes the most anticipated toys and games from a wide variety of brands available at Target. With a curated assortment of toys at a variety of affordable prices, more exclusive items and only-at-Target experiences with FAO Schwarz and Disney store at Target, Target is committed to offering guests a one-stop shop for all of their toy-buying needs this holiday season and beyond. 

The Toy Foundation Announces Toy of the Year (TOTY) Awards Finalists for 2022

A magical crystal ball, a giant pyramid climbing tower, and the most diverse assortment of dolls ever are among the 122 innovative finalists for the 2022 September’s Toy of the Year (TOTY) Awards. A long-treasured event, The Toy Foundation’s (TTF) TOTY Awards celebrate the creativity of the toy and play community and recognize the industry’s collective philanthropy for the benefit of children in need.

Smart-toys to Celebrate 50th Anniversary in 2023 as Michael J Freeman Reflects on Journey

The 50th anniversary of the first toy robot is fast approaching. Inspired by his mother’s declaration that “kids love robots,” Michael J Freeman set out to create the prototype for the first ‘smart conversational toy’ in 1973. “A smart-toy has the ability to alter dialogue, make decisions, and change the mode and difficulty level of material of programming based on a child’s performance,” says Freeman.

TCG Toys Twists-Up the Puzzle Aisle with Spin Flip

Spin Flip, TCG Toys’ new 360-degree handheld puzzle, is part brain teaser, and part gizmo, fidget and art; spin it, flip it, solve it! A shifting amalgam of mechanics and gadgetry, this 2-sided “puzzle-vation” is set to fascinate and inspire adventurous puzzlers to solve it. Spin Flip arrives on shelves this Fall. “There is nothing quite like trying to solve a puzzle that fits in the palm of your hands,” said Michael Albert, Chief Executive Officer, TCG Toys. “Spin Flip is one of those addictive, feel-good, can’t put down fidgets, that is also an engaging puzzle that displays the coolest art once complete! Plus, you can do it again and again!”

TCG Toys Whirlwind Game Pik Qwik Buzzes to Shelves this Fall

Speed and vocabulary skills come into play in Pik Qwik, the new lightning-fast word game from TCG Toys, the toy and game company behind the popular strategy game Trominii and Rummoli, as well as the manufacturer of classics like Mexican Train Dominos, Chinese Checkers and Cats Pajamas.

Warner Bros and DC Launch New ‘DC League of Super-Pets’ Themed Toys, Pet Products and More

Warner Bros. Consumer Products (WBCP) and DC will release a “paw-some” pack of all-new products inspired by the four-legged stars of Warner Bros Pictures’ upcoming animated adventure, DC League of Super-Pets. From adorable preschool toys to premium pet products, along with a video game, children’s books and a DC original graphic novel, apparel and housewares, the new global merchandise collection captures the loveable and loyal spirit of the DC Super-Pets. Premier partners around the globe – including Fisher Price, Rubies, Buckle Down, Fetch For Pets, Just Play, Hallmark, and Random House Children’s Books – have collaborated with Warner Bros. Consumer Products and DC to bring DC League of Super-Pets merchandise to mass market and specialty retailers leading up to the film’s release in theaters only, beginning 27 July internationally and on July 29 in North America.

Mattel Reports First Quarter 2022 Financial Results

Mattel has announced their first quarter financial figures for 2022.

-Net Sales of $1,041 million, up 19% as reported, and 22% in constant currency.
-Reported Gross Margin of 46.4%, a decrease of 70 basis points; Adjusted Gross Margin of 46.6%, a decrease of 70 basis points.
See article for more details!

Kick off the Spring 2022 Season with the TTPM Most Wanted List

TTPM, the leader in video product reviews for toys, baby, and pet gear, has released their Spring Most Wanted 2022 List. The list features the best products kids are wishing for this season across three different categories: Entertainment, Imagination and Outdoor Play.