Fisher-Price to Release Soo Sleepy Album
Mattel, Inc. and Warner Music Group’s Arts Music division announced Sooo Sleepy, a new children’s album from Fisher-Price.
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Mattel Opens Doors to the Virtual Fisher-Price Toy Museum to Celebrate the Brand’s 90-Year Legacy
Museum guests can visit a virtual gift shop that offers apparel, accessories and housewares featuring vintage imagery from Fisher-Price products.
Rainbow Rangers Toys from Mattel’s Fisher-Price Debut at Walmart Stores Nationwide Walmart.Com, and Amazon
The first toys based on characters from Genius Brands International’s animated children’s series Rainbow Rangers have arrived from Mattel.
Mattel Unveils Special Edition #ThankYouHeroes Collection From Fisher-Price to Honor Today’s Heroes
The Fisher-Price launch is the first of several from Mattel brands designed to support today’s heroes, with others launching in the coming weeks as part of the Company’s new “Play it Forward” platform focused on leveraging Mattel brands to give back to communities in times of need.
Fisher-Price Recalls Sleep Accessory in Play Yards
Fisher-Price has issued a recall for a sleeper accessory in its Ultra-Lite Day & Night Play Yards, marking its second major product recall this year.
Carson Dellosa Becomes Fisher-Price Licensee with Kids Station Acquisition
Carson Dellosa Education acquired Kids Station Toys, and with it assumes the role of Fisher-Price licensee for youth electronics.
Recall Issued for Fisher-Price Rock ‘n Play Sleeper
Fisher-Price upgraded its warning to a voluntary recall on the Rock ‘N Play Sleeper in the U.S., at the urging of the American Academy of Pediatrics and a new analysis from Consumer Reports. In Canada, the Rock ‘n Play Soother continues to be sold.
Fisher-Price to Become its Own Brand
Fisher-Price has created Signature Style, a concept that will turn Fisher-Price’s iconic red scallop logo into its own brand. A style guide was released to potential licensees this summer. Licensed products are expected to be in stores late 2012, with a full-scale roll-out in 2013.
TTPM Kicks off the Holiday Season with the 2023 Most Wanted List
TTPM, the leading video product reviewer for toys, baby gear & pet gear, unveiled their Most Wanted List of the hottest toys for the 2023 holiday season at their annual TTPM 2023 Holiday Showcase event, held in New York City. The list is divided into four categories to select the hottest products in Entertainment, Learning and Active Play, Role Play, and Specialty Trailblazers. “We put this list together as we do every year, testing and playing with hundreds of toys to determine which ones deserve a spot on our Most Wanted list,” said Jim Silver, CEO of TTPM. “This year’s list highlights toys based on entertainment properties and those that encourage both learning and active play and role play and imaginative play. We’ve also expanded our list, identifying ten toys that are specialty trailblazers that consumers may not be aware of. Our goal is to help parents find the right toy for their child and this year’s list is a perfect place to start.”