Mattel, Inc announced today that Brian Fitzharris has been appointed as Senior Vice President and General Manager of Fisher-Price, effective April 22, 2024. Fitzharris will lead the Fisher-Price Infant and Toddler Core brands and serve as leader of the company’s East Aurora, NY campus. Fitzharris will report to Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel.
Mattel, Inc. and Warner Music Group’s Arts Music division announced Sooo Sleepy, a new children’s album from Fisher-Price.
Museum guests can visit a virtual gift shop that offers apparel, accessories and housewares featuring vintage imagery from Fisher-Price products.
The first toys based on characters from Genius Brands International’s animated children’s series Rainbow Rangers have arrived from Mattel.
The Fisher-Price launch is the first of several from Mattel brands designed to support today’s heroes, with others launching in the coming weeks as part of the Company’s new “Play it Forward” platform focused on leveraging Mattel brands to give back to communities in times of need.
Fisher-Price has issued a recall for a sleeper accessory in its Ultra-Lite Day & Night Play Yards, marking its second major product recall this year.
Carson Dellosa Education acquired Kids Station Toys, and with it assumes the role of Fisher-Price licensee for youth electronics.
Fisher-Price upgraded its warning to a voluntary recall on the Rock ‘N Play Sleeper in the U.S., at the urging of the American Academy of Pediatrics and a new analysis from Consumer Reports. In Canada, the Rock ‘n Play Soother continues to be sold.
Fisher-Price has created Signature Style, a concept that will turn Fisher-Price’s iconic red scallop logo into its own brand. A style guide was released to potential licensees this summer. Licensed products are expected to be in stores late 2012, with a full-scale roll-out in 2013.