TOMY International has introduced two new owned properties, Peeky Pops and YumiAmi, that come available in fall of 2023. YumiAmi, developed in-house by the US brand design team, brings more diversity into the TOMY toy line. The five soft and sweet dolls, who come from varied cultural backgrounds, are designed for children three to five years old and will come packaged with a book and sold as a gift set. In a partnership with Cottage Door Press, each book will be paired with their respective doll and promote learning about and embracing each other’s cultures. The line, available in July of 2023, was designed with the toy specialty channel in mind and will retail for $29.99 a set.
TOMY International will introduce a new line of baby toys developed in collaboration with Robin Arzón, athlete, mom, entrepreneur, advocate and New York Times bestselling author of children’s book, Strong Mama and its highly-anticipated follow-up, Strong Baby, publishing in February 2023.
TOTY award-winning Create A Castle has signed an agreement with TOMY Australia in which the firm’s line of innovative sand castle construction sets will be distributed in Australia for the upcoming Christmas season. “We’re excited to be partnering with the team at Create A Castle, especially since building sand castles is one of the iconic pastimes for so many Australian parents and their children,” stated Mark Robertson, Managing Director, TOMY Australia, “and the unique attractions of their range of products will help create even more fun and memorable moments as they build professional looking sand castles with these detailed sculpting playsets.”
TOMY has announced several key leadership changes to position them for expanded global growth. Pete Henseler is moving to the role of non-operating Chairman of the TOMY International Board. In his new capacity, Pete will remain a key advisor to TOMY International. Pete’s career spans over 40 years in the children’s consumer products industry at companies like Hasbro, McDonald’s and RC2. For the last 26 years Pete has been in various executive management roles at TOMY. In addition to his numerous business contributions, Pete also served as a board member for the Toy Industry Association for 3 terms, as well as Board Chairman of the Toy Industry Foundation.
TOMY has announced that a large-scale crowd-funded Star Trek NCC-1701 U.S.S. Enterprise will be available for pre-order starting June 7, 2022, through July 8, 2022. Based on the starship from the original 1960s series, this offering for Star Trek fans creates a unique opportunity to own the definitive version of the iconic starship.
In the lead-up to the 2022 Las Vegas Licensing Expo, TOMY International announces they have collaborated with Hasbro to take brands like Peppa Pig, Transformers, and My Little Pony to new platforms, territories, and age ranges. TOMY and Hasbro are historical partners and are now strategically expanding the portfolio where the TOMY expertise and geographies could serve the popular properties.
Surge Licensing, an entertainment IP development company that grows brands into multi-platformed entertainment and product licensing programs, has signed TOMY—a global market leader in innovative pre-school toys—as the global master toy partner for Diane Alber’s A Little SPOT book series, a market leader in social emotional learning content that parents, teachers, and children look to for compelling characters and experiences.
TOMY has signed a deal with Unanico and Raydar Media to bring to life characters from the Netflix Originals program Buddi with a new toy line.
TOMY has signed a collaboration deal with SEGA of America to bring characters from the Sonic the Hedgehog universe to retail via its Club Mocchi- Mocchi- line.