Licensing Expo Provides First Glance of Closing Program with Emphasized Focus on ‘Shaping the Future’ of Licensing

Licensing Expo (Mandalay Bay Convention Center, May 21-23, 2024), the world’s leading event dedicated to brand licensing, IP extension, partnerships and collaborations, unveils a first preview of the closing content taking place across this year’s campus and curated impactful agenda for the final day of the show. The final day of Licensing Expo opens with AI Futurist Zack Kass, former Head of Go-to-Market for OpenAI, the developers of the pioneering ChatGPT chatbot and previous advisor of brand giants like Coca-Cola and Morgan Stanley. Kass will keynote on the complexities of artificial intelligence, aiding senior leaders to provide foresight and direction to help organizations adapt and thrive alongside rapid advancements in AI (Thursday, May 23). Featured in outlets like Fortune, AdAge and Entrepreneur, amid a surge of proclaimed AI experts, Kass offers experience and pragmatic insights for major organizations looking to build a brighter future with artificial intelligence.

Mattel Promotes Krista Berger to Senior Vice President, Barbie and Head of Dolls

Mattel, Inc has promoted Krista Berger to Senior Vice President, Barbie and Head of Dolls. It was announced by Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to whom Berger reports. “I am delighted to announce Krista Berger’s well-deserved promotion to Senior Vice President, Barbie and Head of Dolls,” said Lisa McKnight. “Krista’s stellar, 15-year journey with Mattel reflects her unwavering commitment and invaluable contributions to the company. I have had the privilege of working closely with Krista for years, and her promotion is a testament to her dedication, strategic vision, and exceptional leadership. I look forward to seeing Krista excel in her new role and continue to elevate our Dolls category to new heights.”

Game On for Gender Equality – WiT Launches Tabletop Gaming Learning Community

Women in Toys, Licensing & Entertainment (WiT) is excited to announce the launch of the Tabletop Gaming Learning Community (TLC), a new initiative building on the success of the  Sustainability Learning Community (SLC) in 2022.  The TLC aims to create an inclusive and supportive space for women working in, or aspiring to enter the tabletop gaming industry, facilitating collaboration, learning and growth. Led by seasoned tabletop industry professionals, the community will harness diverse talents and insights of its members to explore trends, tackle challenges, celebrate successes, and champion impactful change within the industry. Its mission is powerfully focused on inspiring and supporting new generations of women to join the tabletop gaming community and cultivate future industry leaders.

Elenco Taps ChizSix Marketing & Media as Social Media Dynamo for Award-Winning Line, Snap Circuits!

Elenco, a premier provider of STEM toys at the intersection of electronics, education, and recreation has plugged into a new era of innovation by partnering with ChizSix Marketing & Media as their Agency of Record for social media. This partnership between ChizSix Marketing & Media and Elenco is set to electrify the digital space with the ingenious Snap Circuits, an award-winning STEAM toy lineup that sparks the curiosity of budding engineers, scientists, and innovators. Elenoc’s Snap Circuits brand has been the preferred STEAM toy since 1972, making it a staple in the toy industry for over two decades. Endorsed by K-12 educators worldwide, Snap Circuits is not only a favorite in schools, libraries, after-school, and homeschool programs but also cherished as a versatile at-home STEAM toy, with many current leaders in science and technology crediting their foundational engineering knowledge to childhood experiences with the brand.

Winsing Celebrates December with Key Announcements

Winsing is thrilled to announce the premiere of its latest animated TV series, Mega Meow, scheduled for December 22nd, 2023, in China. The first run will be broadcasted on IQIYI, major OTT platforms, national IPTV, and digital TV channels. Aimed at school-aged children, the series unfolds thrilling mecha adventures featuring adorable felines who courageously rescue humans from danger.

ZAG Partners with Institute Rafael to Establish Worldwide Program to Provide Free Holistic Therapies to Children with Cancer

ZAG Foundation, the charitable division of global independent animation studio ZAG, is partnering with Dr. Alain Toledano’s Institute Rafaël to provide free non-medical cancer care to children in a nurturing, supportive and uplifting environment with age-appropriate activities. These therapies aim to provide support and promote healing well-being beyond medical interventions alone. The first launch will be focused at the Paris headquarters in 2025, with plans for locations in several other countries over the next five years. The announcement was made by Jeremy Zag, Founder and CEO, ZAG, and Dr. Alain Toledano, co-founder of Institute Rafaël.

Hasbro Announces Layoffs of 20% of Workforce

Hasbro has announced plans to lay off 1,100 employees, citing rough sales performance persisting through the whole of 2023. This swath of layoffs will encompass a fifth of Hasbro’s workforce. CEO Chris Cocks said: “This is a lever we must pull to keep Hasbro healthy, as challenges which the company faced in the first three quarters of 2023 continued into the fourth. Market headwinds have proven to be stronger and more persistent than planned. While we’re confident in the future of Hasbro, the current environment demands that we do more, even if these choices are some of the hardest we have to make,” he wrote in an email to staff. “I know this news is especially difficult during the holiday season. We anticipated the first three quarters to be challenging, particularly in toys, where the market is coming off historic, pandemic-driven highs. While we have made some important progress across our organization, the headwinds we saw through the first nine months of the year have continued into holiday and are likely to persist into 2024.”

Winners of Kidscreen Summit 2024 to be Revealed February 5 at Gala Awards Ceremony

Kidscreen, host of the global kids entertainment industry’s leading awards for excellence, is delighted to announce the shortlisted entries that are continuing in the 2024 competition through a final round of judging. All winners will be announced and celebrated live at a special awards ceremony taking place on Monday, February 5 during Kidscreen Summit 2024 in San Diego.

Licensing International Announces 2023 Global Rising Star Award Recipients

Licensing International is pleased to announce that six licensing professionals will receive the 2023 Global Rising Star Award. For more than a decade, Rising Stars from around the world have been nominated by their peers and recognized for their contributions to, and passion for, the global brand licensing industry. “Licensing International is thrilled to shine a spotlight on the talented young professionals who will become the future leaders of the global brand licensing industry,” said Maura Regan, President of Licensing International. “We would also like to say a huge thank you to our Rising Stars committee members, who have the difficult task of selecting among the best of the best.”