Search Results for: toys r us

Step2 Revolutionizing E-Commerce Logistics with Redwood Logistics

The Step2 Company LLC (Step2), the largest American manufacturer of preschool and toddler toys, has announced the company has revolutionized it’s e-commerce logistics strategy to handle the expected 7x growth in shipments during the post Black Friday holiday period. As Step2 order volumes grew, they turned to the help of Redwood Logistics (Redwood), one of the fastest growing fourth party logistics (4PL) providers in North America. Step2 utilized Redwood Parcel to efficiently process tens of thousands of orders, print shipping labels and meet their largest retailers’ drop shipping requirements, ensuring streamlined operations and enhanced compliance.

ASPIRE Puts Sauber Motorsport in Pole Position with New Licensees

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading brand licensing agency WildBrain CPLG, has accelerated its consumer products program for Sauber Motorsport with a line-up of new licensees now signed up for its Formula 1 operations, Alfa Romeo F1 Team Stake. Victoria Whellans, Commercial Director at ASPIRE, said: “The scope of these deals highlights the global surge in popularity for motorsport brands, and especially a strong appetite amongst consumers to celebrate the F1 season. ASPIRE’s strategy is to bring a creative and curated approach to lifestyle brand management, applying a global perspective at local level. This incredible range of products offers fans new opportunities to engage with their favorite team and share their love for the Alfa Romeo F1 Team Stake brand.”

DeaPlaneta Entertainment Acquires Rights of ‘Bugsbot Ignition’ and its Spin-Off ‘Bugsbot G’

DeAPlaneta Entertainment and South Korean leading media company Cocktail Media have reached an agreement to distribute the kid’s animated HIT series Bugsbot Ignition and its spin-off, the short-form animation series Bugsbot G outside of Asia. Bugsbot Ignition, an animated series aimed to kids between 6 and 9 years old, has been airing in China (Jinying Cartoon, Toonmax, Yooman Cartoon, among many others), Taiwan (YoYo TV), Hong Kong (Viu TV), Indonesia (rtv) and, of course, South Korea (Tooniverse, MBC, AniOne, Cartoon Network, among others) where it has become a real phenomenon. In addition to this, the 24 different toy lines of Bugsbot Ignition which were commercialised in South Korea reached the #2 toy sales rank in domestic sales.

Squishmallows from Jazwares Takes Home Toy of the Year Award for 2023 and Monster High Skullector Line from Mattel Honored with People’s Choice Award

Squishmallows by Jazwares and the Monster High Skullector Line by Mattel have received top honors, taking home the 2023 Toy of the Year (TOTY) Awards’ coveted overall “Toy of the Year” award and “People’s Choice” honor, respectively. A representation of the most creative, imaginative, and fun products perfect for gifting this holiday season, The Toy Foundation (TTF) previously announced the product category winners at the 2023 TOTY Awards celebration in September.

Paw Patrol to the Rescue! Chase is on the Case as Newest Storypod Craftie

The paw-sibilities of finding a magical gift for the tots on your list just got better with the announcement of Storypod’s newest collaboration with PAW Patrol. Just in time for holiday giving, PAW Patrol is just one of three upcoming product developments with Paramount Consumer Products. Look for a rollout of three PAW Patrol Crafties with Book, Token and a branded Storypod Sleeve now through 2024. Blue’s Clues & You! and Bubble Guppies licenses will also expand Storypod’s Crafties Collection for months to come for kids ages 3- to 5-years old. Now, kids can hear engaging stories and songs from breakfast to bedtime without ever turning on a screen.

Warner Bros Discovery Announces All New Wonka Merchandise for Fans

Warner Bros Discovery Global Consumer Products (WBDGCP) is unveiling a sweet collection of global merchandise to celebrate the highly-anticipated release of Warner Bros Pictures’ big screen holiday spectacle, Wonka, arriving in theaters and in IMAX internationally beginning 6 December 2023 and in North America on December 15, 2023. Based on the extraordinary character at the center of Charlie and the Chocolate Factory, Roald Dahl’s most iconic children’s book and one of the best-selling children’s books of all time, “Wonka” tells the wondrous story of how the world’s greatest inventor, magician and chocolate-maker became the beloved Willy Wonka we know today. WBDGCP is rolling out the candy-colored carpet to celebrate the film with a full spectrum of premium products from sought-after licensees such as Converse, Fossil, Funko and more, while exclusive retail partner Bloomingdale’s will host iconic Wonka window displays and has unveiled The Carousel @ Bloomingdale’s: Wonka, an online and in-store shop filled with fun fashions, accessories and home goods inspired by the famous chocolatier.

Little Tikes Story Dream Machine Expands Portfolio of Story Collections Through Collaboration with Sesame Workshop

The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, introduced the Little Tikes Story Dream Machine to the classic bedtime routine for parents of young kids earlier this year. The innovative toy launched with a robust catalog of story collections for extended story time. The brand has announced an expansion to this catalog via a collaboration with Sesame Workshop, the global impact nonprofit organization behind Sesame Street, welcoming the new Sesame Street Elmo & Friends Collection to shelves this month. The Story Dream Machine is a portable projector for read-along children’s stories that doubles as a white noise machine and nightlight. Little Tikes and Sesame Street have each been a part of children’s lives from early childhood to adulthood for more than 50 years. Today’s announcement marks a timeless, cross-generational moment of connection through story time for kids, parents, and grandparents to enjoy just in time for the holiday season.

2023 National Toy Hall of Fame Inductees Announced

It’s official! The National Toy Hall of Fame has inducted baseball cards, Cabbage Patch Kids, Fisher Price Corn-Popper, and NERF for 2023. The Fisher-Price Corn Popper is the special, fourth inductee in honor of the hall’s 25th anniversary and was chosen by popular vote from a group of “Forgotten Five” finalists. All four toys have been enshrined and are on view at The Strong National Museum of Play, home to the National Toy Hall of Fame. “These four deserving inductees represent a great blend of types of play for people of all ages,” says Christopher Bensch, vice president for collections and chief curator. “Baseball cards encourage lifelong playing and collection. Cabbage Patch Kids continue to encourage imagination and storytelling for kids. Fisher-Price Corn Popper, which is a forgotten finalist no longer, is a great activity for toddlers. NERF toys are designed for indoor and outdoor activity, and they often find kids and grownups playing together. This is an excellent class to honor the 25th anniversary of the National Toy Hall of Fame.”

Ravensburger Brings New Mycelia Deck-Building Game to North America

Step into a wondrous world of mushroom folk. Ravensburger, the acclaimed publisher behind award-winning board games and high-quality toys and puzzles, has announced the release of Mycelia, a charming mushroom-themed introduction to deck-building games. Named a “top 10 family board game” at SPIEL Essen last month, Mycelia embraces the cozy gaming trend, adding Ravensburger’s expertise in immersive storytelling, captivating art, and thoughtful, beginner-friendly design. Mycelia is available in North America for pre-order on Amazon beginning today and on sale at local game stores beginning December 1.