Search Results for: toys r us

Kids for Culture Reveals Affirmation Bath Book, Positive Pals Gift Set, and Good Night Board Book

Don’t just say it but show it. That’s the concept behind Kids For Culture’s vast collections of baby, toddler and preschool products that foster the joy of being a little different — in hair, skin tone, even language and lifestyle scenes. Diversity and the richness it brings is sprinkled into every gift idea from bath and board books to dolls and activity blankets. Perfect for Holiday 2023 are three priceless gifts that are easy on the wallet: Affirmation Bath Book, Kids Of The World: Good Morning, Good Night board book, and Positive Pals Gift Set. Parents can turn the nightly bubble bath into a teachable moment with the 8-page I Love Being Me vinyl bath book. The 6-inch book is easy for babies to grasp in and out of the tub. Sweet images with messages like I am a good friend or I love my hair will spark age-appropriate chats the next day.

2024 WTHRA Hall of Fame Inductees & Retailer of the Year Announced at ToyFest

While ToyFest has evolved from a regional toy show for specialty retailers, based in Pomona, CA to a national show in Las Vegas, utilizing both permanent showrooms and temporary booths at the World Market Center Las Vegas, the basics have remained the same. The core value to the Western Toy & Hobby Representatives Association (WTHRA), the toy industry community, camaraderie, and celebration are at its pinnacle during the ToyFest Gala where awards are given to respected industry leaders. The 2024 Gala will see the induction of four members of the WTHRA Hall of Fame including Jan and Ken Hatch, The Erin Griffin Group; Tad Kato, Wildthings; Sandy Lepire and Andrea Peterson, Sunshine Sales; and Bruce Reynolds, Toyology. The Retailer of the Year will be awarded to Dinosaur Farm located in Pasadena, CA. The ToyFest Gala will take place at the Resorts World Lily Ballroom, Sunday, March 3, 2024, at 7:00 PM.

New Puma and L.O.L. Surprise Collection Lights Up the Dance Floor

Get the party started with the fabulous new collection from global sports company PUMA and L.O.L. Surprise! This apparel and footwear collection is inspired by the playful attitude and beloved characters of the show and is available in toddler, kids and junior sizing. The collection features pieces including iconic PUMA footwear styles like the RS-X and Cali Star. The party is about to start with the PUMA x L.O.L. Surprise! RS-X Sneakers. Sugar? Spice? Why choose. Designed after the dynamic duo Sugar and Spice, these kicks sparkle from top to bottom and feature a custom footbed and lace lock modeled after the two characters. Packed with glitz and glamour, the PUMA x L.O.L. Surprise! Cali Sneakers are perfect for fans of Dawn, with added sparkle details on the heel and side bringing some sunshine to every step.

Cry Babies Reveals First NA Collaboration with Disney Featuring Favorite Disney Characters

IMC Toys, the company known globally for its Cry Babies line of nurturing dolls that’s been a top seller since 2018, is set to bring some of the most beloved children’s cartoon characters to life with an all-new collaboration. Coming in Spring of 2024, for the first time, top drivers in the baby dolls category will be given a magical makeover as the dolls will be dressed up in all new outfits as Disney inspired characters. Cry Babies Tiny Cuddles will feature Disney’s Mickey Mouse, Minnie Mouse, Stitch, Daisy Duck and Winnie the Pooh pajamas.

Sugarfina Makes Childhood Dreams Come True with Candy Land Collaboration

Luxury candy brand, Sugarfina, has collaborated with Hasbro, a leading toy and game company, to make a sweet new version of the iconic Candy Land board game. Complete with gourmet candies from the fancy candy maker, the Candy Land x Sugarfina Candy Board Game is a keepsake collector’s item you’ll enjoy long after the candy is gone. The exclusive release features the Candy Land x Sugarfina Candy Board Game, a limited-edition game board filled with playing cards, game pieces, and of course, candy!

Etta Loves x Keith Haring Launches New Sensory Collection for Babies and Toddlers

The Etta Loves x Keith Haring Bath Toy Collection merges the joyful, energetic art of Keith Haring with Etta Loves’ expertise in creating products that engage and delight babies and toddlers. The three bath toys in the collection are meticulously crafted to be safe, soft, and visually stimulating, ensuring that every bath time becomes an educational and sensory experience for children. The bath toys focus on Haring’s iconic Baby, Dog and Heart artworks and come in a beautiful, co-branded box. Babies’ will love the look and feel of the natural rubber, and they’re as good for chewing as they are for water play. They can also be used for teething purposes as they are 100% natural rubber and hole free. 

Toy Safety Awareness Month Kicks Off

Toy Safety Awareness Month has kicked off, with the goal of helping parents, grandparents, and other caregivers keep little ones safe this holiday season. From the importance of avoiding recalled and counterfeit products, to advice for keeping kids safe when playing with Internet-connected toys, families are being advised of some simple steps they can take to ensure children’s safety. Toy Safety Awareness Month takes place each November and is sponsored by PlaySafe.org, The Toy Association’s trusted safety resource for parents. “Play is our business – and keeping kids safe while they play is the number one priority for The Toy Association and our members all year long,” said Joan Lawrence, The Toy Association’s “Toy Safety Mom” and senior vice president of standards and regulatory affairs. “With the holidays around the corner, toys are top-of-mind for many families, which makes it the perfect opportunity to remind consumers about how to choose safe and appropriate toys and ensure a child’s safety once the gifts are unwrapped.”

MGA’s Miniverse Announces Licensed Partnership with Warner Bros to Launch Elf Make It Mini Food Collection

MGA Entertainment, one of the largest and fastest growing privately held toy and entertainment companies in the world, is bringing holiday cheer with mini seasonal delights from MGA’s Miniverse, its booming miniature collectible brand recognized for its virality across social media and prominence in the cultural zeitgeist. The brand announced its Make It Mini Food Holiday Theme collection, which boasts its first-ever licensed partnership as part of the new series. In addition to the new line’s Gingerbread House, Hot Cocoa, and Roasted Turkey capsules, MGA’s Miniverse has partnered with Warner Bros. Discovery Global Consumer Products to launch an ultra-rare, surprise collectible inspired by the classic holiday film, Elf, the Mini Buddy the Elf Spaghetti dish. The partnership signifies the brand’s continued expansion into the lifestyle space via timely and innovative designs with real working DIY features and now best-in-class partnerships.