Search Results for: toys r us

Hasbro Unveils New Licensed Consumer Products at Brand Licensing Europe (BLE) 2023

Celebrating its 100th anniversary, Hasbro returns to Brand Licensing Europe (October 4-6, 2023) this year with a full slate of announcements alongside new and existing licensing partners. From entertainment with A-list guest stars to dazzling fashion and footwear, innovative toys and so much more, Hasbro is delivering something for every fan. Hasbro’s Purpose is to create joy and community for all people around the world, one game, one toy, one story at a time. With Licensed Consumer Products offices around the world and a strong base of over 1,800 licensees, Hasbro continues to serve its Purpose by delivering product innovations and captivating entertainment for fans of all ages through endless consumer touchpoints, including the following all-new partnerships and collaborations launching across the globe.

Revolutionary Licensing Marketplace BIP Now Negosh.com

Global IP licensing disruptor, BIP proudly announces its rebranding to Negosh.com. This evolution will bring the platform’s 250+ brands and 200+ licensees in more than 25 countries added functionality, products, services, and an improved user experience, making it easier than ever to secure impactful licensing deals. Since launching earlier this year, BIP, now Negosh.com has become the preeminent destination for some of the world’s biggest consumer products and entertainment companies, gaming developers, athletes, and others to connect and secure category-expanding licensing deals. Negosh.com is a trusted partner with numerous industry licensing leaders, including global toy company Jazwares and Striker Entertainment, a cutting-edge consumer products marketing agency, and many more. Additionally, licensees, including custom mechanical keyboard manufacturer Infinikey, are tapping into Negosh.com, taking advantage of the platform’s ability to discover new opportunities to collaborate with unique global brands, unlocking maximum deal-making potential like never before.

L.O.L. Surprise! Unwraps a Sweet Surprise: A Delectable Collaboration with Haribo

MGA Entertainment, one of the world’s largest and fastest growing privately held toy and entertainment companies, and creator of global sensation, L.O.L. Surprise!, has announced its highly-anticipated partnership with renowned confectionery brand, Haribo, further extending its popular and mouthwatering line of L.O.L. Surprise! Loves Mini Sweets. Since its debut in 2022, the L.O.L. Surprise! Loves Mini Sweets line has steadily grown, captivating collectors’ hearts worldwide with its irresistible candy brand partnerships. Its popularity continues to soar, making it the No. 1 segment across the entire L.O.L. Surprise! brand for 2022 and 2023. With the unveiling of Series 3, the excitement is set to reach new heights, due in part to the sweet alliance with Haribo.

Jazwares Teams Up with PUMA for Squishmallows-Themed Apparel & Footwear Collection

Jazwares, one of the world’s fastest-growing toy companies, today announced a partnership with global sports brand PUMA for an apparel and footwear collection featuring the iconic core characters of plush sensation Squishmallows. Set to launch in spring 2024, this is the latest collaboration for the Squishmallows brand, as Jazwares stays laser-focused on growing the #1 plush property in the U.S. as a global lifestyle brand. Inspired by Squishmallows’ signature soft and colorful styles, the PUMA x Squishmallows collection will include three stylish footwear options for kids and adults, plus hoodies and matching t-shirt and shorts sets. The launch will include exclusive, must-have items featuring favorite Squishmallows that fans and fashionistas will adore. 

Spin Master Inks Global Toy Agreement with Paramount for ‘Dora’, An Upcoming, All-New Animated Paramount+ Original Preschool Series

Spin Master Corp, a leading, global, children’s entertainment company, announced that it has been awarded the global toy license for Paramount+ original Dora, an upcoming all-new preschool series that marks the return of the groundbreaking Latina heroine and the newest property in Nickelodeon’s award-winning Dora the Explorer franchise. Spin Master’s diverse toy collection, expected to launch in Fall 2024, will include figures, dolls, playsets, vehicles, plush, roleplay, games and puzzles, inspired by Dora, her companion Boots and other beloved characters and locales they explore.

Wild Republic Pledges to Support Rainforest Conservation and Education and Demonstrates Commitment at Toy Fair

Wild Republic was established more than forty years ago to support its founder, G.B. Pillai and his wife, Kamala Pillai’s love for children and wildlife, a promise the company has successfully delivered on for four decades. Its diverse and creatively-designed product line of toys and stuffed animals fosters curiosity about wildlife and educates children about the wonders of nature. Today, this mission still holds true for the company, which just unveiled its new Rainforest plush line in support of rainforest conservation along with hundreds of new plush and playsets at Toy Fair in New York City.

Toy Fair Transforms NYC’s Javits Center into Massive Playground

Toy Fair 2023 (aka the North American International Toy Fair) opened its doors at the Javits Center in New York City, bringing together thousands of global play professionals to scout the hottest toys, games, and youth entertainment products of the holiday season and beyond from more than 1,000 exhibiting toy companies. Produced by The Toy Association, the sold-out show is a massive celebration of play and provides unparalleled access to the lucrative $40 billion U.S. toy marketplace and key markets around the globe. Taking place Saturday, September 30 through Tuesday, October 3, the largest toy show in the Western Hemisphere has been reimagined for 2023 to feature more exciting experiences and insights than ever before, while maintaining its legacy as the place to spot the latest innovations in play. Toy Fair continues to be a vital marketplace, and the proof is in the numbers – in 2020, the show hosted 890 exhibitors, and that number has grown to 1,021 for 2023.

MAGNA-TILES Downhill Duo Set Wins Preschool Toy of the Year at 2023 Toy of the Year Awards

MAGNA-TILES, has rolled into victory, winning Preschool Toy of the Year for their Downhill Duo magnetic building set at the Toy Foundation’s 2023 Toy of the Year Awards. The winners of the 2023 Toy of the Year (TOTY) Awards were unveiled by The Toy Foundation at the Toy of the Year (TOTY) Awards on Friday, September 29th at Cipriani 42nd Street in New York City. The product category winners were determined by votes from Toy Association members, toy retailers, media and consumers. The awards celebration kicked off Toy Fair week, taking place from Saturday, September 30 through October 3, 2023, in which MAGNA-TILES will showcase their award-winning portfolio of magnetic construction toys.

Toy Association Unveils New Holiday Shopping Insights & Trends at Toy Fair 2023

Kids won’t be the only ones unwrapping toys this holiday season! 89% of parents say they will also buy toys for the grown-ups in their lives, according to new consumer research and play trends unveiled by The Toy Association at Toy Fair in New York City. The findings announced are based on extensive, year-round meetings with toy companies of all sizes and a survey conducted by Wakefield Research on behalf of The Toy Association that gauged 1,000 U.S. parents’ views on toys, play, and holiday shopping habits and budgets.