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Doll of the Year Finalist, the Fresh Beats Dolls Set for Animated Short Series

Rocking to the rhythm of authenticity and diversity, The Fresh Beats Dolls, Doll of the Year Finalist at the 2023 Toy of the Year (TOTY) Awards, will come to life in an animated short series from EPI, the toy and publishing division of The Dr. Lisa Company, founder Dr. Lisa Williams, and Carl Reed’s animation studio Composition Media. “From being honored as a Doll of the Year Finalist with the biggest names in the toy industry, showcasing our diverse line at Toy Fair, and preparing for our first animated series, this is a monumental week for EPI,” said Dr. Lisa Williams, The Dr. Lisa Company, CEO and Founder. “We’ve been working to expand into content behind the scenes for some time,” Williams continued. “Carl’s extensive experience and mission to highlight minority and underrepresented communities perfectly align with our vision – to ensure Black and Brown children see themselves reflected in toys and entertainment, to embrace their beauty and build their self-esteem.”

TFE/TFE Licensing, October 2023

In this issue:

Bababoo and Friends Reveals New Product Offerings at Toy Fair

The European experts in making stories come to life through its fully developed character-driven toy line are hitting the Toy Fair floor, revealing some adorable additions to their already award-winning product line. Slated to launch at New York City’s iconic Toy Fair, Bababoo and friends is expanding its categories, recently teasing the release of its “Best Friend” plush line on social media. For children ages 0+ years, Bababoo and his diverse and fun-loving character friends, Yuki, Pippa, Wilma, and Lolo offer children additional ways in which they can play and explore the world of Bababoo and friends. These fully developed characters that once only existed in board books are made using high-quality, soft-textured materials, and each has a personality that children can relate to. Their backstories radiate positivity, inclusion, friendship, and courage, and with them now being available in plush format bring the characters to life like never before. 

Crazy Aaron’s Celebrates 25th Anniversary at Toy Fair

Crazy Aaron’s, the creator of the award-winning, U.S.-manufactured Thinking Putty and Land of Dough, continues to celebrate its 25th anniversary at the iconic Toy Fair in New York City on September 30th – October 3rd. The company, which reinvented putty play, has now revolutionized another childhood classic with Slime Charmers, a line of uniquely themed slimes with delightful scents and exceptional textures. The new Slime Charmers, along with Thinking Putty and Land of Dough, will be on display at booth 1965 during Toy Fair, held at the Jacob Javits Center in New York City. 

Mattel Television Announces ‘Hot Wheels Let’s Race’, a New Animated Series for Debut on Netflix in Spring 2024

Mattel, Inc, a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, announced today that its all-new animated children’s series, Hot Wheels Let’s Race, will debut on Netflix in Spring 2024. Mixing out-of-this-world vehicles, adventurous characters, high-octane races and more, the new Netflix series based on Mattel’s iconic Hot Wheels property will be a high-speed comedy thrill ride for the whole family.

Moonbug Announces CoComelon Toy Expansion with Jazwares at New York Toy Fair

Moonbug Entertainment, a subsidiary of Candle Media, has announced expansion plans for its biggest global franchise, CoComelon, with master toy partner Jazwares. A new collection of toys featuring characters from the popular franchise will be on display at New York Toy Fair (Jazwares booth #2403) from September 30th to October 3rd. 

Goliath Announces Expanded Relationship with Paramount Ahead of Next Year’s ‘The Garfield Movie’

Goliath, a family-owned toy and game company, has announced an extension of its global partnership with Paramount Consumer Products to debut a series of plush toys for the new theatrical film, The Garfield Movie, produced by Alcon Entertainment and distributed by Sony Pictures Entertainment, only in theatres May 2024. As the official global plush partner for the highly anticipated film, Goliath will design, develop and manufacture cuddle-worthy plush toys. The collection will debut in parallel with the highly anticipated The Garfield Movie release, starring Chris Pratt as the voice of Garfield, in May 2024. Garfield and Odie 8” soft and huggable plush toys will be available on shelves and online starting at $9.99. The two characters are the first of a full character lineup that will reach the masses in Fall 2024.

Ravensburger Introduces New Younger-Themed Gravitrax Junior

Encourage your little ones to explore their engineering skills this fall by taking a trip to the jungle! Ravensburger, renowned maker of high-quality toys, puzzles and board games, today announced GraviTrax Junior, a new younger-themed version of its best-selling marble run line that is now aimed at children ages 3 and up. GraviTrax Junior features newly designed pieces designed for little hands, as well as themed elements to help stimulate imagination and creative play. The first set in the new line, GraviTrax Junior – My Jungle Starter Set, is a 100-piece, jungle-themed set that is available exclusively at Barnes & Noble and specialty retailers nationwide.

Amazon and Readyland Launch Immersive Reading Experience with ‘Owl & Dragon, A Magical Adventure’

Just in time for Toy Fair, a book that’s more fun than a toy! Amazon, a leader in AI voice technology, and Readyland, the toy development team responsible for generating over $2 billion in retail sales, expand their groundbreaking collaboration with the launch of Owl & Dragon, A Magical Adventure, the latest in their library of Alexa interactive books. The already successful collaboration now offers the first-ever interactive book based on Amazon’s Echo Dot Kids characters, Owl and Dragon, where readers can actually talk with the characters, play games and join their exciting adventures. Owl & Dragon, A Magical Adventure will be available for pre-order on Amazon starting today, with books shipping next month.