Douglas Introduces Water-Loving Creatures to its Shoreline Collection

Once you’ve checked out the ocean at Douglas be sure to check out the shoreline, where even more fun is to be had. The lifestyle gift creator and plush toy maker is introducing four new shoreline playmates. Rex the Alligator is one of Douglas’ Mini Soft animals. He’s a real cutie sitting at 10” long. He’s extra-floppy and extra-poseable for all types of imaginative play. Pascal the Puffin may have you taking a second glance to see if he is as real as he looks. As he looks just like his true-to-life breed with the unique beak stripes and natural black and white bodice. His bright orange feet and clever beak make him quite the standout.

ChizSix Marketing & Media selected as Agency of Record for Schylling

Schylling Inc selects ChizSix Marketing & Media Corp as its agency of record to bring new products and innovations from industry-defining brands to life with the agency’s marketing and media services. ChizSix Marketing & Media will play an integral role in bringing Schylling and its iconic brands to consumers, media, and industry stakeholders. Home to iconic brands, such as NeeDoh, Big Wheel, LAVA, and more, Schylling’s new agency of record will support each brand with a specialized suite of services, uniquely designed for each brand’s story and product(s). 

PlayMonster Grows Strategic Sales Channels with New Hires Melanie Bailey and Dave Trentman

Leading international toy and game company PlayMonster Group LLC announced the growth of its sales division as it welcomes Melanie Bailey, National Account Manager, and Dave Trentman, Sales Manager Value Channel. The two toy and game veterans will lead PlayMonster’s specialty business and value channels, respectively. “Melanie and Dave are sales powerhouses who will be key in propelling PlayMonster’s trajectory in two strategic channels, as the retail landscape continues to evolve,” said Steve Adolph, PlayMonster CEO. “They are industry pros who have a proven track record in building long-standing relationships while delivering product and innovation to their partners. We’re thrilled to welcome them both during this pivotal time for PlayMonster.”

‘Brand-new’ Partnership Formed by Poetic Brands and Brand Collective

Poetic Brands, the specialist apparel licensee for adults, kids and babywear, and Brand Collective, known for its unique tech and lifestyle products, are delighted to announce they will be forming a collaboration to extend the potential leverage of both businesses. Being part of the PDS Multinational Group and already hugely successful as separate enterprises, the coming together of Poetic Brands and Brand Collective will see these two dynamic sister businesses making the most of each other’s skills and experience.

Mattel Unveils Disney’s Peter Pan & Wendy Collection

Timed to the upcoming release of Disney’s highly anticipated film, Peter Pan & Wendy on Disney+, Mattel is unveiling a collection of dolls created in the likeness of the stars of the movie – Alexander Molony as Peter Pan, Ever Gabo Anderson as Wendy Darling, and Yara Shahidi as Tinker Bell (who just shared on Instagram).

Paramount Unites Brands for First Global E-Commerce Platform, Paramount Shop

Paramount Global has unveiled Paramount Shop (ParamountShop.com), its first global direct-to-consumer e-commerce site with products spanning the company’s portfolio of current hits to beloved classics from the company’s free-to-air, cable, theatrical films and streaming platforms. The platform will feature a broad array of products representing more than 125 brands and characters totaling over 7,000 items and more than 50,000 unique products from Paramount brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Network, Paramount Pictures, SHOWTIME and more.

Toy Association Diversifies Board with New Members & Offers Updates on Member Value During Annual General Meeting

The Toy Association announced the election of six new members and three term renewals to its Board of Directors to serve two-year terms. The announcement was made during The Toy Association’s Annual General Meeting, which was open to all members. The meeting opened with remarks from Board Chair Aaron Muderick, founder & executive chair of Crazy Aaron’s, who reflected on the state of the industry, expressed openness to feedback at any time from members and representatives across the toy and play community, and offered thoughts on the exciting build-up to a reimagined Toy Fair 2023 this September.

JAKKS Pacifics Reports Fourth Quarter and Full-Year 2022 Financial Results

JAKKS Pacific, Inc [NASDAQ: JAKK] reported financial results for the fourth quarter ended December 31, 2022. JAKKS Pacific Fourth Quarter 2022 – Net sales were $131.9 million compared to $188.0 million last year; a 30% decrease. Gross margin of 21.7%, negatively impacted by lower capitalization of warehouse costs, higher tooling amortization, obsolete inventory and royalty expense, offset by lower inbound freight expenses