Search Results for: toys r us

Licensing Expo Provides First Glance of Closing Program with Emphasized Focus on ‘Shaping the Future’ of Licensing

Licensing Expo (Mandalay Bay Convention Center, May 21-23, 2024), the world’s leading event dedicated to brand licensing, IP extension, partnerships and collaborations, unveils a first preview of the closing content taking place across this year’s campus and curated impactful agenda for the final day of the show. The final day of Licensing Expo opens with AI Futurist Zack Kass, former Head of Go-to-Market for OpenAI, the developers of the pioneering ChatGPT chatbot and previous advisor of brand giants like Coca-Cola and Morgan Stanley. Kass will keynote on the complexities of artificial intelligence, aiding senior leaders to provide foresight and direction to help organizations adapt and thrive alongside rapid advancements in AI (Thursday, May 23). Featured in outlets like Fortune, AdAge and Entrepreneur, amid a surge of proclaimed AI experts, Kass offers experience and pragmatic insights for major organizations looking to build a brighter future with artificial intelligence.

ToyFest 2024 Entices Toy Industry Professionals with a Fun and Full Conference

Earlier this year, The Western Toy and Hobby Representatives Association (WTHRA) announced ToyFest’s plans, Hall of Fame recipients, and its participation at The Expo at World Market Center Las Vegas, March 3 – 5, 2024. The Board of Directors and Slate of Officers have spent many months making plans and exciting changes for the 2024 show. 2023 was the most well attended ToyFest show in the past two decades. Buyers came from all over the United States and beyond. The response was phenomenal, making the 2024 ToyFest all that more sensational to plan.

Moonbug and IMC Toys Announce Strategic Partnership

Moonbug Entertainment, alongside IMC Toys’ dedicated team, will actively engage in the management of key YouTube channels featuring popular series “Cry Babies Magic Tears,” “BFF by Cry Babies,” and “VIP Pets.” This collaboration goes beyond traditional roles, as Moonbug Entertainment will leverage its expertise in digital content management and provide valuable insights to IMC’s YouTube Team. The alliance will also leverage Moonbug’s expertise securing paid media on Moonbug’s and selected channels across YouTube for key IMC properties.

Heathside Trading Signs License Agreement with MOLANG to Produce Toys, Collectables and Gifts

Heathside Trading Ltd has established an agreement with Millimages to become a licensee for Molang in the UK, Europe and USA. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for bRand-Ward Service. The Molang licensed line, which will launch Q3 2024 through selected retail partners will include a variety of toys, collectables and gifts. With over 7M followers across social media, Molang is an international TV, social media, licensing and merchandising phenomenon. It has had huge exposure and engagement worldwide, with 712m views on YouTube Kids and 18m on the adult YouTube channel. In 2023 alone, Molang gained 821k Tik Tok subscribers and 335k on Instagram.

Beano and Bakehouse Organize a Half-term Extravaganza at the Lexicon

Rocket Licensing, licensing agent for Beano, one of the best-known and most recognizable brands in children’s entertainment, has announced the success of a Beano-themed half-term event at Berkshire’s leading shopping destination, the Lexicon retail and leisure complex in Bracknell. Bakehouse Factory, a multi-award-winning creator of interactive theatrical events, organized a series of activities featuring characters from the iconic Beano comic in time for February half-term. The Lexicon activation is the first Beano shopping centre event this year, with more in discussion.

Jada Toys Takes the Lead as the Title Sponsor for the First Time at the 2024 Die-Cast Super Convention

Jada Toys, one of the world’s leading manufacturers of finely crafted die-cast and collectibles has announced its title sponsorship of the Las Vegas Die-Cast Super Convention, February 29 to March 3, 2024 at the Ahern Hotel in Las Vegas, NV. Hosted by Mad Mike, Die-Cast SuperCon returns bigger and better than ever with special events and a full size car show. With 25 years in the industry, Jada’s expertise in die-cast vehicles is unmatched and remains a favorite among the die-cast and collector community, car shows and conventions alike. Jada’s leadership team will be present throughout the event hosting over five thousand die-cast enthusiasts, industry experts and the general public will get to experience four full days of activations, convention exclusives, shopping, and panels.

New Pickle Everything Card Game Launches From Toy and Game Industry Veterans Jeffrey Breslow, Frank Adler

Pickle Everything Games, created by co-founder toy and game industry veterans Jeffrey Breslow and Frank Adler, has introduced a new card game called Pickle Everything, where words meet fun and pickles rule, allowing families and friends to compete against one another in a new, fast-paced and hilarious way. Pickle Everything is now available for purchase for just $9.99 on Amazon and PickleEverything.games. Together, the partners of Pickle Everything Games have a combined 65 years of toy development experience. Breslow was a founding partner of Big Monster Toys, a role that would lead to his induction in the Toy Manufacturers Hall of Fame in 1988. Games such as Guesstures, Masterpiece, and Ants in the Pants were among the many that he was instrumental in developing. Adler, a seasoned expert in the toy and game industry, was the former president of Uncle Milton, where he took the company from its Ant Farm product line roots to its award-winning Star Wars Science and In My Room brands, which included a full range of Disney Princess and Frozen product lines.

Molang Partners with PlaybyPlay for Plush deal in Europe and Latin America

Millimages, one of the oldest independent animation studios and IP developers in Europe, is pleased to announce that its flagship brand Molang has partnered with PlaybyPlay for plush toys in Europe and Latin America. PlaybyPlay, a brand by Famosa, part of the Giochi Preziosi international toy group, will manufacture and distribute a wide range of plush in different sizes scheduled to be on the market in Xmas 2024. The first items from the plush collection were exclusively unveiled at the Nuremberg Toy Fair; attended by both Millimages and PlaybyPlay.

Just Play Introduces All New Star Wars Disney Doorables

Just Play is back with all new Disney Doorables, this time from across the Star Wars series of movies and shows. Doorables are currently a leading licensed collectible in the market, and adding characters from one of the most beloved franchises of all time will be huge news to Doorables collectors who have been eagerly hoping for this introduction, as well as Star Wars fans of all ages who can now celebrate their fandom in a new a-doorable way! Like all Doorables, the surprise-packed Star Wars mini figures stand about 1.5 inches tall and feature stylized detailing with glittery eyes. Each Galaxy Peek includes 4 figures – with 25 different characters to collect – in an awesome Death Star-inspired capsule, and each Galactic Cruiser  includes 1 of 10 figures with their own mode of transport. The squishy 10” Puffables Plush each include 1 of 3 characters, available in two collections: A New Hope or The Mandalorian.