Licensing News

Heathside Trading Signs License Agreement with MOLANG to Produce Toys, Collectables and Gifts

Molang Licensing Street heathside

Heathside Trading Ltd has established an agreement with Millimages to become a licensee for Molang in the UK, Europe and USA. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for bRand-Ward Service. The Molang licensed line, which will launch Q3 2024 through selected retail partners will include a variety of toys, collectables and gifts. With over 7M followers across social media, Molang is an international TV, social media, licensing and merchandising phenomenon. It has had huge exposure and engagement worldwide, with 712m views on YouTube Kids and 18m on the adult YouTube channel. In 2023 alone, Molang gained 821k Tik Tok subscribers and 335k on Instagram.


Darren Epstein from Heathside commented, ‘’We are so thrilled to be working with Millimages and bRand-Ward on this series of Molang pop culture and gifting products. As big fans of the brand, we are excited to offer new ranges of product under our Khadou brand!”


Alexandra Algard-Mikanowski, Licensing and Merchandising Director at Millimages said “We are thrilled to announce our partnership with Heathside and develop a huge range of Molang’s products with them across the UK, Europe and USA. Together, our shared goal is to develop cute products and expand the Kidult toys, collectables & gifting areas for Molang.”



Heathside Trading Ltd is a leading manufacturer and wholesaler of Pop Culture Consumer Products based in the United Kingdom, offering ranges of product to customers globally on various formats. Relaunching will enhance the ability to target a direct to consumer customer going forward. Heathside and its Khadou brand work and acquire IP for development of product across, TV, Manga, Anime, Film, Gaming and associated entertainment platforms.


Kind and affectionate Molang has a unique, instantly recognisable style. Molang is all about empathy, softness, tenderness and joy. Molang has no nationality, is ageless and gender-neutral. Molang cares for everyone and everything. Everybody loves Molang. Molang loves everybody. Molang started life in 2010 as a doodle by Hye Ji Yoon, a Korean illustrator, and quickly grew into a digital sensation in its country. Having acquired global rights in 2015, Millimages developed Molang with French author Marie-Caroline Villand. She created the character, its values and its universe, through a preschool TV series of 6 seasons, over 300 episodes and sold in 190 countries. Today, Molang gathers 28 billion views on Giphy and over 7 million social media followers. It has now evolved into a lifestyle brand with a successful consumer products programme, supported by 18 international licensing agents.