Search Results for: toys r us

By the Power of Grayskull…I Have the Power! Cryptoys, the revolutionary new NFT platform that combines toys, gaming and entertainment, and Mattel, Incorporated announced they will release the first drop of their highly anticipated Masters of the Universe series on Wednesday, November 9. The collection of limited-edition digital action figures will feature 12 fan favorite characters, with the first release including He-Man/Prince Adam, Evil-Lyn, Battle Cat/Cringer and Tri-Klops.

MGA Entertainment (MGA) one of the largest and fastest growing privately held toy and entertainment companies in the world – and maker of popular brands like L.O.L. Surprise!, Rainbow High, Little Tikes, Bratz, and more – has announced new survey data exploring the gifting dynamic between gift givers and recipients this holiday season. To kick off the season of shopping, the MGA survey of 2,000 American gift givers, conducted by OnePoll on behalf of the brand, revealed that the key to gift giving this holiday is, above all else, the element of surprise.

Step2, the category leader in play kitchens, push cars, water tables, playhouses and climbers, is celebrating 30 years of experience with the introduction their new Signature Collection of play products just in time for holiday gifting. The new Step2 collection includes an Adventure Camper, a Ride Along Scooter, a Rain Showers Splash Tub and a Rocket Swing for Two. The new products feature modern design ethos to accompany any indoor or outdoor aesthetic and will provide countless hours of play for little ones.

Adventuretown Toy Emporium was busy during the pandemic creating a new product that will help parents keep their child developmentally on track. “In August of 2020 when the 2nd Covid wave hit, I realized that this pandemic wasn’t going to go away any time soon and that pandemic-related isolation was going to have a profound effect on the development of the youngest children. You can’t lock a child in a house for 2 years and not expect that their development would be delayed,” states Annamarie von Firley, President of Adventuretown Toy Emporium. The most recent research bears this out. In January, studies were released that show that children who were as young as 6 months old when the U.S. pandemic lockdown began show “significant developmental delays”. That is why Ms. von Firley and her team of experts created Fledglings’ Flight.

PlanToys, the global leader in sustainable toy manufacturing, announced that the celebrated second-hand children’s marketplace, TOYCYCLE, will be the preferred partner of the manufacturer to buy and sell second-hand toys effective immediately. “The problem is offloading all that stuff in a short period of time when you’re busy working and trying to raise kids,” says Rhonda Collins, Founder and CEO of TOYCYCLE. “We had no more use for the cradles after about five months, but we did need cribs at that point. The bouncers and swings were replaced by jumperoos around 7 months,” says Collins. “And of course, the clothing and the toys – it all has to be swapped out every few months in the early years.”