Real Deal

  • Fisher-Price Has Gone to the Dogs
  • Precious Moments, Roman Partner for Christian Line
  • Pink Cookie in Eastern Europe

aNb Media News, September 2, 2010

  • AAA Teams with Richard Scarry’s Busytown for PSA
  • TIA Seeks Participants to Assess Tricycle Safety Standards
  • Everest Wholesale to Distribute Buffalo Games in Canada
  • TIF Now Working with K.I.D.S
  • KI.KA. to Air Babar and the Adventures of Badou

Electrolux Brings Brands to U.S. Licensing

The Electrolux brand is more than just fridges, dishwashers, and other home appliances thanks to an aggressive licensing program that is receiving a big push in the U.S. this year.

Catching Up With Blake Davidson

This past July, NASCAR announced the establishment of the NASCAR Teams Licensing Trust. It’s an industry-operated organization created to expand and develop the NASCAR licensing program. The Licensing Trust is composed of the organization’s sanctioning body and a number of NASCAR teams, including more than 30 NASCAR national series drivers. Blake Davidson, managing director of licensed products at NASCAR, discussed the establishment and goals of the Licensing Trust.

Real Deal

  • Glee Comes to Macy’s
  • TRU Pairs with LittleMissMatched
  • T-shirts: It’s What You Crave
  • Breakfast at Tiffany’s 50th Anniversary
  • Rebecca Bonbon Debuts Across Europe

Catching Up With Dave Harkins

The Boy Scouts of America celebrates its 100th anniversary this year. The organization has come a long way in licensing over the past 100 years, including the recent introduction of two new characters available for licensing.