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Pet Simulator X Taps PhatMojo for Toys and Licensing

BIG Games and PhatMojo have announced their master toy and licensing partnership for the hit game, Pet Simulator X. The agreement will include a line of toys, launching this summer, and a consumer products licensing program, currently in development. Under the worldwide deal, PhatMojo will build their product program from the brilliantly unique Pet Simulator X world, based on its wide-ranging pattern of character collectability and immersive fun.

Licensing Expo 2022 Delivers on Continued Commitment to Sustainability with Products of Change

The Global Licensing Group, organizers of Licensing Expo, has announced a continuation of its strategic partnership with Products of Change (POC), a global educational hub aimed at driving sustainable change across the consumer product markets and beyond.

Cra-Z-Art to Donate $250,000 In Toys to Aid Children in Ukraine

Cra-Z-Art, a prime manufacturer in the U.S.A and leader in trendy toy, activity, art and school supply products, has teamed up with The Toy Foundation to aid children and families that have been directly impacted by the war in Ukraine.

ToyFest 2022 in Las Vegas Full of Enthusiasm and Buzz

ToyFest concluded its 9th show in Las Vegas at the new Expo at World Market Center and its 60th Toy Trade Show since its inception in 1961. Toy & Gift Stores from across the US attended the Las Vegas Show including stores from 39 states, Belgium, Canada, Costa Rica, Guam, Mexico, and the UK. “ToyFest 2022 was bustling with buyers from all over the country, jam packed with lots of amazing new toys, and the convention hall was filled with energy and excitement. It was so great to be back with all our friends in the industry. Retailers, manufacturers, and sales reps came together in Las Vegas for the first time since 2020 and it was an incredible success!” said Sandy Lepire, ToyFest President.

Celebrate International Women’s Day with Women in Toys!

Women in Toys (WiT) celebrates International Women’s Day with helpful suggestions on how to show your support! Engage with their original post on LinkedIn, Instagram and Facebook and tag them (@womenintoys)!

Kangaru Toys Launches Reese’s Scented Gifts

Toy manufacturer Kangaru Toys, whose wide array of licensed brands continues to expand, welcomes Reese’s into the fold with their line of scented stationary and writing utensils.

Toys For Tots Announces 2021 Campaign Results

Toys for Tots, the U.S. Marine Corps’ premiere community action program, distributed an unprecedented 22.4 million toys, books, and games to nearly 8.8 million children in need in 2021. While the affects of the pandemic continued to create challenges, Toys for Tots provided record breaking support to families and children in times of need. Toys for Tots is more than a Flagship Children’s Christmastime charity – our goal is to provide year-round hope to families in need.

Capstone Partners Reports: Juvenile Products & Toys M&A Poised for Continued Strength in 2022

Capstone Partners released its Juvenile Products & Toys Sector Update, reporting that pandemic purchasing habits by households have supercharged growth in the Juvenile Products & Toys sector, and the elevated spending levels across Toys, Games, and Durable Goods categories are expected to continue through 2022.

Miniland USA Introduces Best-Selling Diverse Dolls with Down Syndrome

Miniland USA, makers of classroom toys and games focused on social and emotional learning, has announced the launch of their best-selling line of dolls with Down syndrome, hearing implants and glasses, direct to consumers.