Catching Up With Neil Ross Russell, Managing Director, Children’s and Licensing for BBC Worldwide
The preschool TV series In the Night Garden debuted in the UK in 2007 and has been seen in 38 countries, including Canada, Australia, Spain, Poland, and China. In February, U.S. audiences finally got to see what the show is all about. Airing weekdays at 9:30 a.m. EST on The Hub, In the Night Garden offers children a world of engaging characters, playful language, songs, rhymes, and music. The television series is a prelude to a range of licensed products due to launch in the U.S. this year and throughout 2012. Neil Ross Russell, managing director, children’s and licensing for BBC Worldwide, talked more about the new U.S. licensing program.