Celebrity brands are still one of the strongest categories in licensing today and companies such as Bradford Licensing are well aware of the draw that the right name can have for the right licensing deal. Bradford Licensing president Michelle Minieri talks with aNb Media about one of Bradford’s newest clients to enter the celebrity licensing category: Denise Richards.
Bradford Licensing, a New Jersey-based global licensing agency, has inked a joint venture agreement with Franchise India Group to create Bradford License India. With India continuing to develop a fast-paced and aggressive economy, this collaboration will be focused on developing brand licensing in the Indian market by leveraging both companies’ strengths. Bradford Licensing’s president, Michelle Minieri, discusses building Bradford License India and the joint venture’s goals.