Catching Up With Cara Becker, Vice-President of Consumer Products Licensing, Focus Brands
Focus Brands is the parent company of Cinnabon, Schlotzsky’s, and Moe’s Southwest Grill, among many others. Cinnabon, which is popular in many malls across the U.S., has a robust licensing program. However, there is still room for growth in the U.S. market. Interestingly, Cinnabon has even more brand recognition in the Middle East, yet licensing in that part of the world is in its infancy.