Catching Up With Joanne Loria, Executive Vice-President and COO, The Joester Loria Group
Kellogg Company recently appointed The Joester Loria Group (TJLG) as the exclusive licensing agency for the U.S. and Canada. The Joester Loria Group will develop and execute a strategic licensing program around key themes and trends relevant to each brand’s attributes.
Kellogg, a $13 billion company, boasts a wide portfolio of leading brands in cereal, snack and frozen foods. The Joester Loria Group will be representing brands including Apple Jacks, Cheez-It, Eggo, Froot Loops, Honey Smacks, Keebler, Kellogg’s Corn Flakes, Special K, Kellogg’s Frosted Flakes, Frosted Mini–Wheats, Pop-Tarts, Kellogg’s Raisin Bran, and Rice Krispies in addition to its archive of classic advertising art and characters such as Tony the Tiger, Snap, Crackle and Pop, Toucan Sam, The Keebler Elves, and original Kellogg artwork by American artists such as Norman Rockwell.