MIKE Licensing

Catching Up With...
Catching Up With Caren Calabrese, Vice-President, MIKE Licensing

Pet gear is a big business—a $50 billion business. There is no doubt that consumers love their pets and they are proving their love—and expressing their style—by spending money. The I ♥ Pet Head brand was created to focus on the pet grooming, fashion, and accessories categories. As we move into 2012, the brand will expand into Walmart and Target.