Catching Up With Eric Karp, Head of Licensing Americas, Mind Candy
Since its debut in 2008, 50 million users worldwide have registered on MoshiMonsters.com. The massively multiplayer online (MMO) game for 6–12 year olds continues to add 100,000 new registered users per day. By the end of 2011, Mind Candy, the company behind Moshi Monsters, estimates that there will be 60 million registered users worldwide, with half of them in the U.S. Licensing programs in the UK and Australia have already proven successful for the brand. Eric Karp, head of licensing Americas at Mind Candy, explains how the company will bring a Moshi Monsters licensing program to the U.S. this summer.