Catching Up With...
Catching Up With Lisa Materazzo, Vice-President of Marketing and Business Development for Ridemakerz

What started as an interactive retail store experience in 2007 with the first Ridemakerz build-a-car workshop in Myrtle Beach, S.C., has successfully crossed over into the mass-market with the introduction of the Xtreme Customz product line this past holiday season. Now Ridemakerz is set to expand its line of Xtreme Customz further in 2013 with distribution at Target beginning this spring as well as the addition of new bodystyles plus stand-alone accessory kits.