Swarovski has 14 licensed boutiques in the United States, with more than 70 percent of the locations in casino environments. The company plans to have 30 licensed boutiques by the end of 2012, half of which will be located in casinos, according to Swarovski. The rest will be in other high traffic areas such as airports. Calabrini, LLC operates the licensed locations while Swarovski has its own network of nearly 300 retail stores in North America. Globally there are more than 2,000 retail stores.