Day: September 15, 2022

In honor of National Afro Day, DeeDee Wright-Ward, creator of viral Naturalistas Fashion Doll line and CEO of one of the largest Black-owned toy start-ups, Purpose Toys, announced the expansion of the Naturalistas brand with the release of the Amazon Exclusive “Crown and Coils” Natural Hair Styling-Head set. A celebration of coils and curls, the popular Naturalistas fashion doll line features seven unique core characters and offers an inclusive selection of four distinctly Black hair textures and styles. Created to help parents educate kids, “Crown and Coils” joins the “Crown and Curls” Styling-Head as the world’s first and only line of Natural Hair Styling-Heads to provide children with the opportunity to explore, interact with and learn to care for Natural Hair. The groundbreaking “Crown” line of Styling-Heads features a selection of several hair types (4A and 3C), both of which commonly found across the African American and global Black Communities. With the support of Amazon and the exclusive release of “Crown and Coils”on National Afro Day, Naturalistas continues to make history as the first all Black, culture-driven fashion doll line to not only center and celebrate children with coily and curly hair, but also to highlight the beautiful nuances of Natural Black Hair.