Mey, a leading European brand of high-quality bodywear for women and men, has announced its newest capsule collection, featuring King Features’ iconic character, Popeye. The menswear collection, which recently launched online, in mey stores and at selected retail partners, includes a range of daywear and nightwear that incorporates Popeye’s trademark nautical style.
Paramount Global has announced new appointments and hires within its Consumer Products leadership across global toys, games, emerging media, franchise planning and CP marketing divisions. “Staying focused on the consumer is at the heart of everything we do so we have made key updates to the leadership within the organization to maximize our portfolio,” says Pam Kaufman, President, Consumer Products and Experiences, Paramount. “These new remits, along with our new hires, set us up to further grow our franchises from SpongeBob to Star Trek and deliver the best products and experiences for today and the future.”
Warner Bros. Consumer Products (WBCP) and DC will release a “paw-some” pack of all-new products inspired by the four-legged stars of Warner Bros Pictures’ upcoming animated adventure, DC League of Super-Pets. From adorable preschool toys to premium pet products, along with a video game, children’s books and a DC original graphic novel, apparel and housewares, the new global merchandise collection captures the loveable and loyal spirit of the DC Super-Pets. Premier partners around the globe – including Fisher Price, Rubies, Buckle Down, Fetch For Pets, Just Play, Hallmark, and Random House Children’s Books – have collaborated with Warner Bros. Consumer Products and DC to bring DC League of Super-Pets merchandise to mass market and specialty retailers leading up to the film’s release in theaters only, beginning 27 July internationally and on July 29 in North America.
Capitalizing on the exposure from its own original game show on NBCUniversal’s streaming service Peacock, Konami Cross Media NY, Incorporated is unveiling an array of new Frogger consumer products in support of the 40th anniversary of the iconic video game property.
Falcon’s Beyond, a trailblazing, global entertainment company that specializes in intellectual property (IP) creation and expansion, has announced further details of its alliance with Epic Story Media Incorporated to bring to life Falcon’s proprietary Katmandu IP across the transmedia spectrum. The Katmandu brand will represent the first full expression of Falcon’s Beyond 360-degree IP Expander flywheel model that accelerates IP activation and growth simultaneously across multiple forms of entertainment.
King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, announced expansion into the new territories Benelux, India and the Middle East, for its iconic comic characters, Popeye and Olive Oyl. Building upon its already successful global licensing program, brand owner, King Features, has signed new agents to support growth in the territories, including J&M Brands (Benelux), Wildbrain CPLG (Middle East), and Black White & Orange (India).
Fred Rogers Productions, the award-winning children’s educational media organization behind multiple Emmy-winning PBS KIDS series, and 9 Story Brands, the worldwide licensing agent for Daniel Tiger’s Neighborhood, are again expanding the ”Neighborhood” for the beloved hit animated series with 16 new and existing licensing partners. The upcoming product offerings will span multiple categories, from apparel to books, sporting goods to food and beverages, and more. In addition to signing exciting new deals, Fred Rogers Productions and 9 Story have finalized contract renewals with master publishing partner Simon & Schuster Children’s Publishing as well as current licensees Cottage Door Press (sound books), Happy Threads (apparel), Komar (pajamas), Playmonster (Colorforms), and University Games (games).
Celebrating 25 years of innovative play, leading toy and licensing powerhouse Jazwares brings a new level of fun to Licensing Expo Las Vegas 2022 with its wildly successful Squishmallows plush brand. The monumental growth of Squishmallows has fueled exciting new cross-category collaborations across beauty, games, apparel, home decor, and more, adding to the brand’s robust portfolio of best-in-class licensing partners.
Mattel, Incorporated (NASDAQ: MAT) and EPIC Resort Destinations, LLC have announced that Mattel Adventure Park in Glendale, Arizona will feature additional brand activations from Barbie, Masters of the Universe, and Mattel Games when it opens in 1Q 2023.