Mey, a leading European brand of high-quality bodywear for women and men, has announced its newest capsule collection, featuring King Features’ iconic character, Popeye. The menswear collection, which recently launched online, in mey stores and at selected retail partners, includes a range of daywear and nightwear that incorporates Popeye’s trademark nautical style.
Inspired by the spinach-eating sailorman, the collection includes 12 different styles of t-shirts, nightwear, swimsuits and underwear with Popeye themed designs and colors. The collection is made of sustainable organic cotton with comfortable elastane component and offers a high wearing comfort. The styles, except the swimsuit, are also Global Organic Textile Standard (GOTS)-certified and have the Grüner Knopf state-regulated textile label.
“A fashion icon, Popeye is also known around the world for his nautical style, ocean conservation advocacy and alignment with eco-friendly partners,” said Carla Silva, VP/GM, global head of licensing, King Features. “We are thrilled to collaborate with Mey on this new collection that captures his whimsical personality and provides fans with high-quality apparel that is sustainably sourced.”
The Mey x Popeye capsule collection is currently available in approximately 450 stores across Germany, Austria, Switzerland and Benelux and online at www.mey.com. The collection ranges from €29.95- 79.95.
Mey is one of the leading European brands of high-quality bodywear for women and men. Every product is designed, manufactured and marketed with creativity, passion and an eye for detail. For mey, innovation not only means creating something new, but also continuously improving the company, its products and processes. Established back in 1928, the German family enterprise attaches great importance to both modern design and premium quality. Over 50% of mey’s entire value creation takes place in Germany, allowing the consistent implementation of high quality standards. Mey products give women and men the reassuring feeling of having made the right choice. Because nothing is closer to your skin than your bodywear.