WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has struck a far-reaching direct-to-retail partnership with international lifestyle retailer MINISO, which will see hundreds of new consumer products for the iconic brands Teletubbies, Strawberry Shortcake and In the Night Garden launch in over 5,000 MINISO stores around the world. The partnership was brokered by WildBrain CPLG’s China team on behalf of WildBrain Ltd.
Wondery Kids & Family, a division of top podcast studio and network Wondery, and Dr Seuss Enterprises, a leading global children’s entertainment company, announced an expansive deal. The two entities will bring the quintessential and beloved world of Dr Seuss to life through an upcoming line-up of podcast programming that is fun for the whole family, and will spark curiosity and imagination in young minds and nostalgia in Seuss fans of all ages. Leading the content roster will be the September 18 premiere of The Cat in the Hat Cast, a fantastical variety show-style podcast series hosted by everyone’s favorite red and white hat-wearing Cat from the internationally renowned best-selling book The Cat in the Hat, available exclusively on Wondery+ through the Wondery app, and on Wondery Kids+ on Apple Podcasts.
Dr. Laurie Santos is teaming up with Sesame Workshop, the nonprofit educational organization behind Sesame Street, for a special three-episode series on The Happiness Lab podcast that will focus on concrete strategies parents can use to help themselves and their children feel happier. With help from some of the beloved characters and songs from Sesame Street, Dr. Santos explores why it’s never too early, or too late, to improve your emotional well-being. The series will feature the familiar voices of Abby Cadabby, Big Bird, and Grover, all while tackling themes related to improving the emotional well-being of parents and children. Some of the themes spotlighted in the three episodes include strategies for how to properly regulate emotions and ways we can sweep away overtly negative self-criticism.
Fun In Motion Toys, the leading innovator in play experiences that inspire people to ‘move and groove’, is thrilled to announce an exciting new partnership with inventor Robert Becker for HyperTiles. As the exclusive global distributor, Fun in Motion Toys will expand the revolutionary HyperTiles to the worldwide marketplace. With their unique hyperbolic paraboloid shape, HyperTiles represent a groundbreaking establishment of a new play category, “Confluxion”. Confluxion represents an evolution to the traditional construction category as the shapes can move and flex once the HyperTiles are assembled together with connectors. HyperTiles is STEM.org authenticated and tailor-made for hands-on exploration and discovery, igniting curious minds to embrace spatial relationships and problem-solving in an interactive and immersive manner.
Disguise, Inc, the global costume division of JAKKS Pacific, Inc. (NASDAQ: JAKK), and Warner Bros Discovery Global Consumer Products, have announced an exciting collaboration inspired by DC’s hit preschool series, Batwheels. Disguise is bringing the vibrant and action-packed world of Batwheels to fans everywhere, igniting the imaginations of young super heroes with distribution plans across North America, the U.K., AU/NZ, and LATAM. The Disguise Batwheels collection will include a thrilling array of kids’ costumes and wearable 3D vehicles inspired by the key characters featured in the series, currently airing on Cartoon Network. Among the lineup are characters like BAM, Batman, Batgirl, and Robin, with each costume capturing the essence of their heroic personas.
Moose Toys, a leading innovator in the toy industry, combines several of its signature play patterns — multi-layered creative playsets, action figures and storytelling — in this year’s hottest holiday toy, Beast Lab. From start to finish, this first-of-its-kind interactive playset engages kids in an experiment-based process as they create their own beast: a jaw-some shark-inspired electronic action figure to save the world. Beast Lab will be available at major retailers nationwide online Sept. 1 and in-store Oct. 1. Prior to launch, Beast Lab has already received early toy industry buzz with a Creative Toy of the Year nomination from The Toy Foundation.
The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), one of the largest and fastest-growing, privately held toy and entertainment companies in the world, has entered into a licensing relationship with Girl Scouts of the USA to introduce the Little Tikes 2-in-1 Girl Scout Cookie Booth playset. The playset encourages young kids to expand on essential skills like goal setting and communication while they run their own make-believe business selling toy cookies.
Academy Award-nominated French animation studio Xilam Animation has upped Safaa Benazzouz to the position of EVP Distribution, effective 1 September 2023. Previously Deputy EVP Distribution, Benazzouz will replace the company’s outgoing EVP Distribution, Morgann Favennec. In her new role, Benazzouz will lead the worldwide distribution strategies across Xilam’s new and forthcoming productions, including Karate Sheep, Oggy Oggy and Buddybot, and its existing catalogue, which includes Oggy and the Cockroaches, Zig & Sharko, Where’s Chicky? and Athleticus. Additionally, she will be responsible for driving sales across the US, UK, Ireland, Germany, South Europe, Middle East, Africa and Latin America; and managing the four teams within Xilam’s distribution department: international sales, digital, licensing and marketing. She will continue to be based in Xilam’s head office in Paris and will now report into the company’s Founder and CEO, Marc du Pontavice.
In a bold move to shake up the toy and game industry, Rebel Play has emerged as a new invention studio that promises to break free from the ordinary. Their mission? To challenge industry norms, defy the predictable, and deliver toys and games that spark imagination. At the heart of Rebel Play’s brand is their enigmatic red blobbish mascot, Rebel. This ghostly figure encapsulates the creative spirit within each of us—a symbol of unbridled imagination. “In its purest form, imaginative play is an act of rebellion,” declares Laurie Peterson, one of two founders of Rebel Play and toy industry veteran and former TAGIE Rising Star Toy Inventor of the Year. “You are conjuring up ideas that are not present to the senses. We aim to embody rebellious imagination with our new studio Rebel Play. The trick is finding a balance between delivering the unexpected and being on brand for our toy industry partners.”