Relatable, a modern entertainment and consumer product company best known for the hit card game What Do You Meme?, has expanded its Squishmallows licensed product offerings with the release of the first-ever Cam the Calico Cat Squishmallows Heating Pad. This heating pad is perfect for cuddles, warm comfort and soothing pains, and is a great gift for friends and family. “Our Squishmallows Take 4 game has been positively received, as have our Happy Helpers Menstruation Crustacean heating pads, so it was only right to bring the warm comfort our wellness category offers to Squishmallows fans of all ages,” said Tom Emelo, Chief Strategy Officer at Relatable. “We are thrilled Jazwares has trusted us to expand the different ways to enjoy Squishmallows, as Relatable is the first company to launch a Squishmallows Heating Pad.
Moonbug Entertainment, a part of Candle Media, has announced the appointment of Peter Stone as Chief Marketing Officer (CMO). Reporting to Rene Rechtman, Chief Executive Officer, Stone will be responsible for Moonbug’s global marketing strategy, as well as the evolution and growth of its brands. Stone joins the team at Moonbug to support the business’ journey building global franchises that resonate with kids and families around the world. Moonbug’s growing brands continue to see significant expansion with Blippi entering the Roblox world, Morphle soon launching on Disney+ and Disney Junior, and the new CoComelon show, CoComelon Lane launching exclusively on Netflix.
DeAPlaneta Entertainment has signed a remarkable deal with Fantawild Animation Inc, the most influential animation company in China, with renowned animation brands including Boonie Bears, Boonie Cubs, and Chicken Stew, among others. Thanks to this important deal, DeAPlaneta Entertainment will be the Licensing Agent and will manage all Media & Digital Rights of kids animated series Adventurer Carly in all Western territories: Europe, America (All of North, Central and South America), Sub-Saharan Africa and Oceania (Australia/New Zealand). Last October, during MIP Junior market, Adventurer Carly was the most-watched show in unique views by international buyers, among over 600 titles of children and family content. Adventurer Carly will start broadcasting in Western territories in 2024.
Superights has recently announced new broadcasting partners for its coming-of-age live action series Home Sweet Rome! (13×26’). Originally commissioned by Max (USA), Rai (Italy), Wildbrain (Canada), BBC (UK), ARD/One Gate Media (Germany) and supported by The Shaw Rocket Fund, the series has recently found new homes throughout the world. In Europe, Superights, distribution entity of Superprod Group, has inked deals with SVT (Sweden), NPO (Netherlands), NRK (Norway), YLE (Finland) and Euskal Telebista (Spain). In Oceania, the series has been picked-up by TVNZ (New Zealand) and ABC (Australia).
Bluey’s World, a ground-breaking immersive experience will open in August 2024, exclusive to Brisbane, Queensland. Visitors will journey through a recreation of Bluey’s renowned home via impressive (for real) life-size sets, interactive play and a mesmerising soundscape, inspired by much-loved Bluey episodes. From Bluey and Bingo’s bedroom to the living room and kitchen, fans will also get to play beneath the shady branches of the Poinciana tree in Bluey’s backyard. There will be so much to love about this one-of-a-kind experience, including the option to book a birthday party at the coolest party venue! Visitors can also explore and enjoy a cafe, gift shop and playground following their interactive guided experience.
Organized by the Hong Kong Trade Development Council, the 50th edition of Hong Kong Toys & Games Fair, the 15th Hong Kong Baby Products Fair and the 22nd Hong Kong International Stationery & School Supplies Fair will be held from 8-11 January 2024 at the Hong Kong Convention and Exhibition Center. The fairs will return in EXHIBITION+ hybrid model, complemented by the “Click2Match”, an online smart business matching platform that will operate on 1-18 January, providing an extended platform for traders to connect beyond geographical limits.
Jazwares, a leading global toy company, has announced it has further expanded its global presence with the acquisition of Big Balloon, Australia’s most innovative full-service toy distributor. Big Balloon has been a key player in the Australian toy industry for more than 12 years, championing big and small brands through to retail success via an extensive network of partnerships with major and independent players. “The Australian toy market is a $1.7B industry. The acquisition of Big Balloon is an investment in our future global growth with a solid partner in the Australian market,” said Judd Zebersky, Founder and CEO of Jazwares. “Chris Loverso is an excellent manager and we are fortunate to have him and his entire team become a part of the Jazwares family.” Zebersky continued, “Jazwares Australia will have a major impact on the toy industry in the long-term, with the team’s laser focus on Jazwares’ brands and business, adding value to all retail partners and consumers.”
NY NOW, owned by Emerald Holding, Inc (NYSE: EEX), the largest, premier wholesale trade show in New York serving the gift, home and accessories marketplace, is preparing for the 100th anniversary of the event with the upcoming 2024 Winter Market. At the center of this commemoration will be key enhancements aimed at providing an even more collaborative and immersive experience for the thousands of exhibitors and tens of thousands of attendees expected to attend NY NOW, scheduled for February 4–7, 2024, at New York City’s Javits Center. Designers, industry veterans, and members of the media are cordially invited to attend.
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is turning the high street green this festive season with an extensive range of deals for Dr. Seuss Enterprise’s beloved How the Grinch Stole Christmas!, delivering even more ways for consumers across the UK and Europe to engage with the iconic holiday brand. Fans of last year’s sell-out adidas Originals x The Grinch Forum Low shoe collaboration will be delighted that it returns this season with an expanded range. A new Grinch shoe (plus junior version) will be available globally at adidas stores and online. Two additional Grinch-inspired designs featuring How the Grinch Stole Christmas! characters Max and Cindy Lou will be released exclusively into Footlocker stores this December worldwide, alongside a junior version of the Max design and apparel including t-shirts and a hoodie featuring the much-loved Grinch characters, available worldwide.