Toy Fair Association 2023 trends
Toy Association Unveils New Holiday Shopping Insights & Trends at Toy Fair 2023

Kids won’t be the only ones unwrapping toys this holiday season! 89% of parents say they will also buy toys for the grown-ups in their lives, according to new consumer research and play trends unveiled by The Toy Association at Toy Fair in New York City. The findings announced are based on extensive, year-round meetings with toy companies of all sizes and a survey conducted by Wakefield Research on behalf of The Toy Association that gauged 1,000 U.S. parents’ views on toys, play, and holiday shopping habits and budgets.

Fresh Beats Dolls
Doll of the Year Finalist, the Fresh Beats Dolls Set for Animated Short Series

Rocking to the rhythm of authenticity and diversity, The Fresh Beats Dolls, Doll of the Year Finalist at the 2023 Toy of the Year (TOTY) Awards, will come to life in an animated short series from EPI, the toy and publishing division of The Dr. Lisa Company, founder Dr. Lisa Williams, and Carl Reed’s animation studio Composition Media. “From being honored as a Doll of the Year Finalist with the biggest names in the toy industry, showcasing our diverse line at Toy Fair, and preparing for our first animated series, this is a monumental week for EPI,” said Dr. Lisa Williams, The Dr. Lisa Company, CEO and Founder. “We’ve been working to expand into content behind the scenes for some time,” Williams continued. “Carl’s extensive experience and mission to highlight minority and underrepresented communities perfectly align with our vision – to ensure Black and Brown children see themselves reflected in toys and entertainment, to embrace their beauty and build their self-esteem.”

Steiff Logo
Steiff Announces Retirement of Jim Pitocco, President of Steiff North America

Steiff has announced the retirement of Jim Pitocco as President of Steiff North America, effective December 31st, 2023. Pitocco will continue his long association with Steiff by transitioning to the Steiff North America board, where he will support the ongoing development of the organization on an as needed basis. “During the last two decades, there have been many successes, challenges, and changes at Steiff North America,” said Pitocco. “The repositioning of Steiff from a collectible brand to a plush-based business in the North American market creates the strongest foundation for future success.”