Lucky Charms Mouse Trap Hasbro
Licensing News
Hasbro’s Mouse Trap and Lucky Charms Team Up for St Patrick’s Day-Inspired Collaboration

St. Patrick’s Day is around the corner and our favorite leprechaun is nowhere to be found! For the first time, Lucky has taken his mischievous tricks to the next level and used his charms’ powers to disappear from limited-edition boxes of the magically delicious cereal. In an effort to catch the popular leprechaun, Lucky Charms is releasing a line-up of trap-inspired fun to help cereal lovers bring Lucky back to his box. To encourage families to hone their trapping skills in advance of March 17, Lucky Charms and Hasbro have teamed up to launch “Lucky’s Leprechaun Trap.” Available exclusively at, the new board game is a magical version of the family classic “Mouse Trap.”

Morphle and the Magic Pets
Entertainment News
Moonbug’s ‘Morphle & The Magic Pets’ To Debut on Disney March 20th

Moonbug Entertainment (CoComelon, Blippi), a subsidiary of Candle Media, along with Disney Branded Television, will debut a new CGI original series, Morphle and the Magic Pets, on Disney Junior and Disney+ starting Wednesday, March 20, 2024. The series will include 52 x 7-minute episodes and 50 x 3-minute shorts. This series, an evolution from the original YouTube series, features a brand-new, premium look and more in-depth storytelling. Following its premiere in the U.S., the series will start rolling out globally (excluding China) on Disney+ and Disney Junior at a later date.

Spin Master 2024
Spin Master Reveals 2024 Top Toy Trends

Spin Master Corp, a leading global children’s entertainment company unveiled today highlights of its 2024 portfolio of toys, games and activities to spark creativity and imagination in both kids and kids at heart this year. “Our teams scour the globe in search of what’s influencing how kids play and then translate that into disruptive toy innovation,” said Doug Wadleigh, Spin Master’s President of Toy. “Known as trailblazers for our innovation, we’ve made toys that defy gravity, magical creatures that hatch themselves, and brought interactive digital pets to kids’ fingertips; we are excited to introduce what’s new and next. This year we’re celebrating iconic brands, tapping into the pop culture zeitgeist, and sparking imaginations in kids of all ages.”

Amy Dieckman Wyncor Steve Markey
News You're Hired
Global Toy Company Wyncor Appoints Top Sales Exec in EMEA and Americas

Wyncor, the newly established global toy company committed to creating innovative and imaginative toys aligned with its intellectual properties and premium brands, proudly announces the appointment of two distinguished sales executives to join the company’s sales team. Ami Dieckman, a former executive at Entertainment One and Just Play, has been named Vice President of Sales for EMEA and APAC; and Steve Markey, a seasoned professional most recently with Hog Wild Toys, will lead sales efforts across North America and LATAM as VP of Sales, Americas. Both executives will report directly to Wyncor’s Chief Operating Officer, Helena Perheentupa.

Chronicle Books Toyology
Licensing News
Chronicle Books Signs with Toyology and Plans ToyFest Showroom

Chronicle Books, one of the world’s most respected publishers and distributors of illustrated books, toys, and games for all ages, is ready to dazzle alongside Toyology’s glittering list of prestigious toy brands. Toyology’s representation will officially kick-off at next month’s ToyFest show in Las Vegas, NV, where Chronicle will display an array of offerings from award-winning lines like Petit Collage, Ridley’s Games, Galison and Mudpuppy in the iconic Toyology Showroom at the World Market Center (WMC) in front of over 1300 attendees. “We couldn’t be more thrilled about partnering with Toyology,” said Bill Miller, President of Galison, Mudpuppy and Publisher of Ridley’s Games and Petit Collage, a subsidiary of Chronicle Books. “Knowing we are joining the ranks of so many iconic brands who have trusted Toyology’s expertise in the toy industry is very exciting for us.”

Mattel Krista Berger
News You're Hired
Mattel Promotes Krista Berger to Senior Vice President, Barbie and Head of Dolls

Mattel, Inc has promoted Krista Berger to Senior Vice President, Barbie and Head of Dolls. It was announced by Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to whom Berger reports. “I am delighted to announce Krista Berger’s well-deserved promotion to Senior Vice President, Barbie and Head of Dolls,” said Lisa McKnight. “Krista’s stellar, 15-year journey with Mattel reflects her unwavering commitment and invaluable contributions to the company. I have had the privilege of working closely with Krista for years, and her promotion is a testament to her dedication, strategic vision, and exceptional leadership. I look forward to seeing Krista excel in her new role and continue to elevate our Dolls category to new heights.”

Beano and Bakehouse Organize a Half-term Extravaganza at the Lexicon

Rocket Licensing, licensing agent for Beano, one of the best-known and most recognizable brands in children’s entertainment, has announced the success of a Beano-themed half-term event at Berkshire’s leading shopping destination, the Lexicon retail and leisure complex in Bracknell. Bakehouse Factory, a multi-award-winning creator of interactive theatrical events, organized a series of activities featuring characters from the iconic Beano comic in time for February half-term. The Lexicon activation is the first Beano shopping centre event this year, with more in discussion.

pudgy penguins walmart
Pudgy Penguins Continues Growth with Expanded Toy Collection in Walmart

Pudgy Penguins, the IP and brand-development company behind the series of globally-recognized characters, has announced that its line of collectible toys, Pudgy Toys, will expand its Walmart relationship with the addition of 1,100 new locations that will carry the line and the introduction of new Walmart toy exclusives. This is a major milestone for Pudgy Toy’s collaboration with Walmart and demonstrates the continued success of Pudgy Penguins’ retail strategy, turning the digital collectible characters into toys, to reach the consumer market at scale.