Licensing News

Chronicle Books Signs with Toyology and Plans ToyFest Showroom

Chronicle Books Toyology

Chronicle Books, one of the world’s most respected publishers and distributors of illustrated books, toys, and games for all ages, is ready to dazzle alongside Toyology’s glittering list of prestigious toy brands. Toyology’s representation will officially kick-off at next month’s ToyFest show in Las Vegas, NV, where Chronicle will display an array of offerings from award-winning lines like Petit Collage, Ridley’s Games, Galison and Mudpuppy in the iconic Toyology Showroom at the World Market Center (WMC) in front of over 1300 attendees.


“We couldn’t be more thrilled about partnering with Toyology,” said Bill Miller, President of Galison, Mudpuppy and Publisher of Ridley’s Games and Petit Collage, a subsidiary of Chronicle Books. “Knowing we are joining the ranks of so many iconic brands who have trusted Toyology’s expertise in the toy industry is very exciting for us.”


Representing manufacturers throughout the Western US, Toyology has enjoyed a decades-long reputation as the premiere manufacturer’s rep agency.


“We are so proud to be representing an esteemed company like Chronicle Books,” said Carl Buchbinder, Principal of Toyology, Inc. “Toyology prides itself on working with the most respected toy brands in the world. Adding Chronicle Books to our portfolio of top vendors, while teaming up with their book and gift representatives, will help expand their significant presence in the toy market.”


To drum up further excitement at ToyFest, Chronicle is set to debut new product launches at the show and offer attendees the chance to win exclusive gifts like a Chronicle Books Bundle filled with 2024 offerings from brands including Petit Collage, Ridley’s Games, Galison, and LEGO at Chronicle Books, and a signed copy of Thor and Loki: Midgard Family Mayhem by Jeffrey Brown. For more information on Chronicle Books, visit For more information on Toyology, visit For more information on ToyFest, visit