Sweethearts Valentine's
News
Sweethearts Branded Products Sweeten Valentine’s Day Sales

As love filled the air this Valentine’s season, one iconic brand stole the hearts of consumers nationwide. Sweethearts, the original conversation hearts, saw sales of its candy and licensed products win hearts at retail. A beloved Valentine’s staple, 2024 saw the expansion of the Sweethearts licensed program to include kids and adult apparel and accessories, sleepwear, jewelry, beauty, collectibles, plush, toys, gifts, home décor and pet toys with strong retail placement and sell-throughs.

NightBuddies Cuesta Licensing Franco Manufacturing
News
Cuesta Licensing Secures Partnership with Franco Manufacturing for NightBuddies

Cuesta Licensing is thrilled to announce that they have entered into a licensing agreement with Franco Manufacturing, a leading provider of preschool bedding. NightBuddies brand of illumination and heating technologies for children’s products is a match made in heaven to provide children with more comfort. This partnership will allow Napa Valley Toys LLC to incorporate these innovative features into their line of preschool entertainment character bedding, creating an immersive and safe night-time experience for kids.

Star Wars Villainous Revenge at last
News
Ravensburger Announces New ‘Star Wars Villainous: Revenge at Last’ Game

At last we will have revenge. Ravensburger, acclaimed publisher behind award-winning board games and high-quality toys and puzzles, has announced details of its first two-player expandalone in the Star Wars​ ​Villainous​ line: the Star Wars ​Villainous: Revenge at Last ​game. Featuring the ruthlessly ambitious Sith lord Darth Maul and fiercely formidable Commander of the First Order Captain Phasma, Star Wars Villainous: Revenge at Last game will be available for pre-order on June 24, 2024, and on sale ​​​​​​at Target beginning July 21, 2024.

Mix the Magic Bulldog
Licensing News
Innovative Toymaker Moose Toys’ Magic Mixies Retail Phenomenon and Hit Show Attracts Two Additional Licensees Through Bulldog Licensing

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced two new partners for the phenomenally successful Magic Mixies property from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies brand. Launching initially with a retail exclusive bag in spring 2024, the full range of products will be in development later in the year.