EPR Toy Association
The Toy Association Protects Industry Interests During California EPR Program Rulemaking

A coalition group organized by the California Chamber of Commerce (CalChamber), of which The Toy Association is a member, submitted comments to the California Department of Resources Recycling and Recovery (CalRecycle) regarding California’s SB 54, the largest comprehensive packaging EPR (extended producer responsibility) program in the country. As part of the coalition, the Association is providing the toy industry’s perspective throughout the rulemaking process for the proposal.

ferrero despicable me keebler kinder joy
Licensing News
Ferrero Celebrates Illumination’s Despicable Me 4 with Special Limited Edition Products from Keebler and Kinder Joy

Ferrero North America brands Keebler and Kinder Joy are celebrating the theatrical release of Illumination’s bold new chapter of Gru and the Minions mayhem, Despicable Me 4, with two limited-edition products, Keebler Despicable Me 4 Rocky Road Fudge Stripes and Kinder Joy Despicable Me 4 Eggs. Beginning May 1, fans everywhere can shop these limited-edition products at retailers nationwide. Illumination’s Despicable Me 4 arrives in theaters everywhere July 3, 2024.

Lumstella Santaverse Licensing Expo
Licensing News
The Lumistella Company Expands New Santaverse Ahead of 20-Year Anniversary of The Elf on the Shelf

The Lumistella Company, home to the world’s most beloved Christmas brands, will showcase its new Santaverse—the enchanted world of Santa Claus—at this year’s Licensing Expo (May 21st—23rd, Mandalay Bay Convention Center, Las Vegas). The company will unveil new characters, exciting releases including a family cookbook, a middle-grades novel featuring the origin story of Santa, new offerings in the digital gaming space, and a preview of its 20th Anniversary initiatives for its premier brand, The Elf on the Shelf in 2025.