Looking back at my October 2017 column, I was armed with facts proclaiming that brick-and-mortar retail was rock solid, despite what we all saw in the news. Sixteen months later, following the 2018 Christmas season, I was curious: Had those predictions been accurate? Did brick-and-mortar actually weather the Amazon storm of the past two seasons?
The international toy maker Yulu is already known for bringing innovation to the games aisle, now it hopes to bring the same strategy to dolls with #Snapstar.
With the video game industry becoming more mainstream, and the popularity of Fortnite and eSports growing, afﬁliated toy and product companies have monetized and adapted to a brave new world largely inﬂuenced by the fans.
To support inventors and designers of all levels, this year organizers of Toy Fair New York have expanded and enhanced the Creative Factor programming.
For independent toy retailers, ASTRA’s president Kimberly Mosley breaks down how to get the most out of the ASTRA Academy resources to help set your toy business apart.
With a reputation in the toy industry of being the fix-it crew for clients in need of better design and manufacturing, Design Edge president Matt Nuccio recounts the challenges of designing on margins to meet the timeline of fad-driven product.
As part of the Creative Factor educational sessions at Toy Fair New York, the co-founders of the family influencer conference Clamour, will present the session, “Influencer Marketing for Any Size.”
Part of its expanded educational programming during Toy Fair, the Creative Factor will host Play Your Cards Right, an interactive game show that puts your IP knowledge to the test.