The Toy Association is receiving positive on its new Safety Education Program, a new online program that offers in-depth lessons in U.S. and international product safety and compliance.
In this Q&A, Steve Pasierb, The Toy Association’s president and CEO, discusses The Genius of Play’s Play All May initiative, why it was important to launch the celebration, and how toymakers can get in on the fun.
Toys and play are critical to the healing process for children who are experiencing life-threatening illness, injury, or painful medical procedures, according to research by The Toy Foundation (TTF).
Looking back at my October 2017 column, I was armed with facts proclaiming that brick-and-mortar retail was rock solid, despite what we all saw in the news. Sixteen months later, following the 2018 Christmas season, I was curious: Had those predictions been accurate? Did brick-and-mortar actually weather the Amazon storm of the past two seasons?
SYBO Games’ CCO Naz Amarchi-Cuevas shares her insight on how both digital media and the importance of experience are critical components in tackling kids entertainment.
The international toy maker Yulu is already known for bringing innovation to the games aisle, now it hopes to bring the same strategy to dolls with #Snapstar.
With the video game industry becoming more mainstream, and the popularity of Fortnite and eSports growing, afﬁliated toy and product companies have monetized and adapted to a brave new world largely inﬂuenced by the fans.
To support inventors and designers of all levels, this year organizers of Toy Fair New York have expanded and enhanced the Creative Factor programming.
For independent toy retailers, ASTRA’s president Kimberly Mosley breaks down how to get the most out of the ASTRA Academy resources to help set your toy business apart.