hidden pigeon company Tori Cook Paula Allen
News You're Hired
Hidden Pigeon Company Adds Tori Cook as SVP, Franchise Management, & Paula Allen as Publishing Consultant

Hidden Pigeon Company (HPC), the dynamic new multiplatform kids and family content company that is extending the reach of award-winning author/illustrator Mo Willems’s beloved character brands, has appointed Tori Cook as Senior Vice President, Franchise Management. Cook, who joins an expanding team of seasoned professionals at HPC, is a strategic, multidimensional leader with deep expertise in franchise and brand management, consumer products, retail development, and marketing. In addition, HPC has brought on Paula Allen as Publishing Consultant. Allen, president of Screenland Literary Associates, is well-regarded in the publishing business and has played a pivotal role in crafting book deals for authors and facilitating foreign rights licensing for their literary works. Both Cook and Allen report directly to HPC CEO Karen K. Miller.

Dragon Ball Super Logo Licensing
Licensing News
Dragon Ball Posts Significant Licensing Growth

Legendary studio and anime industry leader Toei Animation Inc together with its North America agent Crunchyroll, LLC announced today their most recent licensing gains for the Dragon Ball franchise. Encompassing the previous 12 months since last year’s expo, the 2023-2024 Dragon Ball franchise report summarizes the success of their joint licensing efforts, including highlighting a selection of key licensee product collaborations and a detailed selection of new license agreements for both the episodic series and movie properties.

my little pony beauty creations
Licensing News
Hasbro Unveils New My Little Pony x Beauty Creations Products at Licensing Expo 2024

Innovative beauty brand Beauty Creations Cosmetics and leading toy and game company Hasbro have signed a license for a collaboration with the iconic heritage brand, My Little Pony. The My Little Pony x Beauty Creations Cosmetics collection is a fun and colorful collaboration that made its debut at Licensing Expo in Las Vegas, with a launch to the public on the International Day of Friendship Day on July 30, 2024. This is the first licensing agreement for Beauty Creations Cosmetics.

Licensing Awards 2024 extended
Events News
Less Than Two Weeks Remaining to Enter The Licensing Awards

Entries for The Licensing Awards close on Thursday 30 May 2024. All of the award categories – including those for licensed products, licensed properties, retail, marketing, honorary achievement, plus the awards for sustainability, international retail and licensed live events – can now be entered, for free, via the website.

MasterChef Junior
Licensing News
Endemol Shine NA Cooks Up New Partnerships For MasterChef and MasterChef Junior

Endemol Shine North America, a Banijay Americas company, unveiled a new slate of partnerships for the hit culinary competition series’ MasterChef Junior, airing Mondays (8:00-9:00 PM ET/PT) on FOX, and MasterChef, premiering Wednesday, May 29 (8:00-9:00 PM ET/PT) on FOX. The announcement was made by Chris Lucero, Executive Director, Licensing, Banijay Americas. Expanding MasterChef and MasterChef Junior’s current licensing programs, the US partnerships aim to give fans and foodies alike opportunities to experience their favorite cooking competition series by offering new consumer products and experiences in food & beverage, interactive toys, and more.

Funko Invincible Skybound
Licensing News
Skybound Entertainment Announces Strategic Licensing Deals for Their IP Invincible

Skybound Entertainment, the creator-led, multiplatform entertainment company behind mega-hit franchises The Walking Dead, Invincible, Impact Winter, and more, has announced several licensing deals for its tentpole IP, Invincible, that span tabletop games, merchandise, and collectibles, following the resounding success of the series’ second season, which is “100% Certified Fresh” on Rotten Tomatoes.

McDonald's IMG
Licensing News
McDonald’s Appoints IMG to Grow Global Licensing Program

IMG has announced a new, multi-year deal as McDonald’s exclusive global licensing representative. Through this collaboration, Endeavor-owned IMG will work closely with McDonald’s to develop a wide range of licensed products and experiences globally, building upon the brand’s icon status and driving its growth to the surprise and delight of fans around the world. Serving more than 65 million customers daily across nearly 40,000 locations worldwide, McDonald’s is one of the most recognized brands in the world and has become an integral part of global culture. IMG will draw inspiration from the brand’s rich legacy, global scale, and visual identity to develop an authentic and culture-forward licensing program that reflects the universal experiences of McDonald’s fans.

Miraculous Corp licensing
Licensing News
Miraculous Corp Signs Multiple New Food & Beverage Partners for Miraculous Across the Globe

The newly launched Miraculous Corp—the groundbreaking joint-venture between Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag that reunites all facets of the globally acclaimed Miraculous franchise—has signed multiple food and beverage partners around the world for the globally beloved Miraculous brand.

Pokemon TCG Scarlet Violet—Shrouded Fable Booster Bundle TCG
New Pokémon TCG: Scarlet & Violet—Shrouded Fable Introduces Highly Collectable Card Illustrations

The Pokémon Company International announced that a new special expansion for the bestselling Pokémon Trading Card Game (TCG), Scarlet & Violet—Shrouded Fable, will be available beginning Aug. 2, 2024, at participating retailers worldwide, including Pokémon Center, the premier online destination for official Pokémon merchandise. Pecharunt, originally discovered in The Hidden Treasure of Area Zero DLC for the Pokémon Scarlet and Pokémon Violet video games, will make its Pokémon TCG debut in Scarlet & Violet—Shrouded Fable as a Darkness-type Pokémon. Players can use Pecharunt ex to switch in a Benched Darkness-type Pokémon by using its Subjugating Chains ability. Pecharunt ex can be paired with Okidogi ex, Munkidori ex and Fezandipiti ex to unlock different play combinations.