Licensing News

Hasbro Unveils New My Little Pony x Beauty Creations Products at Licensing Expo 2024

my little pony beauty creations

Innovative beauty brand Beauty Creations Cosmetics and leading toy and game company Hasbro have signed a license for a collaboration with the iconic heritage brand, My Little Pony. The My Little Pony x Beauty Creations Cosmetics collection is a fun and colorful collaboration that made its debut at Licensing Expo in Las Vegas, with a launch to the public on the International Day of Friendship Day on July 30, 2024. This is the first licensing agreement for Beauty Creations Cosmetics.


“We are so excited to bring this collaboration to life,” says Esmeralda Hernandez, Founder/CEO Beauty Creations Cosmetics. “This collection brings the simple feelings of childhood memories into everyday glam and allows us to relive our favorite memories when we apply our morning makeup. I have been a fan of My Little Pony since childhood and now my daughter is a fan of My Little Pony, as well; the love of this collaboration is something special that we can share.”


The unique collaboration combines the long-lasting, cruelty-free products for which Beauty Creations is known with the nostalgic, retro color palette & artwork signature of My Little Pony, capturing the essence of the beloved My Little Pony brand and offering fans of all ages the chance to express themselves with a touch of magic. The result is an enchanting 14-piece collection of makeup and beauty accessories – most of which are versatile, multi-use products for the face, eyes, lips and even body and hair. Highlights of the collection include the ‘Lost in the Clouds’ Shadow Palette (five eyeshadow shades, one blush, one highlight and one bronzer) inspired by the vibrant hues of the My Little Pony rainbow. Add a touch of shimmer and color with the ‘Mane Event’ blush & highlight set and embrace retro charm with the ‘Made in the 80’s’ lip oils. The offering also includes accessories like makeup sponges, a hand mirror and water cup featuring the whimsical artwork of the beloved icon, along with a body scrub and body lotion. Prices for the My Little Pony x Beauty Creations Cosmetics collection will range from $5 for ‘Unicorn Magic Glitter Liner’ to $18 for the hand mirror, complete with the franchise’s signature bow.


Retailers and guests at the Hasbro booth at Licensing Expo had the opportunity to preview the My Little Pony x Beauty Creations Cosmetics line, with makeup artists from the Beauty Creations Cosmetics team on hand to offer product testing, touch-ups and giveaways of the collection.


“We can’t wait to deliver the color, magic and friendship that our beloved My Little Pony franchise is known for into this stunning collection with Beauty Creations Cosmetics,” said Marianne James, Senior Vice President, Global Licensing at Hasbro. “By bringing this fun booth demo to Licensing Expo, attendees and our industry friends can get a taste of the exciting My Little Pony brand experience that has captivated multi-generational fans for over 40 years. From kids, trendy tweens and teens to moms who grew up with the Mane 6, the ponyverse is for everyone.”


For more information on the collection, follow Beauty Creations Cosmetics at