Dr Lisa Love You Forever
News
The Dr Lisa Brands Company Named Master Licensee for ‘Love You Forever’

The Dr. Lisa Brands Company announced that it has been named master licensee for McGraw Studios’ Love You Forever brand, based on the treasured children’s book that has sold over 36 million copies. The award-winning toy company will manufacture and distribute a heartfelt, whimsical, and endearing range of infant toys, apparel, nursery accessories, bedding and decor, bibs, swaddles, plush, shower gifts, and party products based on the best-selling book. McGraw Studios is taking the powerful sentiment of love across generations, expanding the Love You Forever brand from the bookshelf to the daily lives of parents and children everywhere.

Baby JP Toys J Pierce Dr Lisa Company
News
The Dr. Lisa Brands Company to Showcase First Baby JP Toys at ABC Kids Expo

The Dr Lisa Brands Company will showcase the first infant toys in the Baby JP line, based on the designs of modern artist J Pierce, during the ABC Kids Expo in Las Vegas this month before they arrive at retail later this summer. The new Baby JP infant toys are each designed with the freshness of J Pierce’s street art and to aid infants along their journey of sensory and brain development in a fun and engaging way. The range will be launched in the market for Fall 2024.

Toy Association Logo Toy Fair 2023 Clamour Holiday 2022 trends Good Play Guide Blue Plate Trends 2024 Board Tips webinar
Events News
Toy Association May 16 Webinar: Understanding Kids’ Media Habits for Successful Toy Marketing

Looking for new ways to create a more effective toy marketing strategy? Don’t miss “Kids Today: Data-Driven Insights Into the Media Research That Matters,” an upcoming Toy Association webinar taking place Thursday, May 16 at 2 p.m. (Eastern). Registration is now open.

Séverine LeRoux superights sales
News You're Hired
Superights Shuffles Sales Team

Superights, international distribution division of Superpod Group just announced a sales team reorganization welcoming Séverine LeRoux, StudioCanal alum as Sales Manager. She will report to Nathalie Pinguet, Superights’ Deputy Managing Director Sales and Acquisitions. Based in Paris, Séverine will oversee sales in Eastern Europe territories, Africa and Inflight zones.

JAPAN HOUSE Kawaii is art
Events News
JAPAN HOUSE Los Angeles Announces Plush Toy Drive to Deliver “KAWAII” to Young Patients at UCLA Mattel Children’s Hospital

JAPAN HOUSE Los Angeles announces its first-ever “Yes, KAWAII is Art” Plush Toy Drive, collecting kawaii plushie toys to support the Chase Child Life Program at UCLA Mattel Children’s Hospital. Translating to “cute” or “adorable,” the toy drive is in fitting with the kawaii movement, which fosters a sense of joy, self-love, and community.

Strawberry Shortcake WildBrain Partnerships
Licensing News
WildBrain Celebrates ‘Teletubbies’, ‘Strawberry Shortcake’ and ‘In the Night Garden’ with New Licensing Partnerships

WildBrain, a global leader in kids’ and family entertainment, is continuing to expand its beloved franchises—Teletubbies, Strawberry Shortcake and In the Night Garden—with new consumer products partnerships announced ahead of Las Vegas Licensing Expo (VLE). The latest global collaborations celebrate the nostalgic appeal and enduring cross-generational fandom of these legacy properties.

Popeye China
Licensing News
Popeye and Olive Oyl Set Sail for China with New Partnerships

King Features Syndicate, a unit of Hearst and home to some of the world’s most beloved entertainment characters, has announced a series of new partnerships and deals for Popeye and Olive Oyl in China. The deals were brokered by Medialink, King Features’ licensing agent in China and Southeast Asia, ushering in a wave of captivating collaborations and product offerings. 

Pudgy Penguins Target
News
Pudgy Penguins Expands Pudgy Toys To Second Major Nationwide Retailer – Target

Pudgy Penguins, the IP and brand development company behind the series of globally recognized characters, has announced that its line of Pudgy Toys and newly licensed Lil Pudgys is now available in the collectibles aisle at Target stores nationwide. This is the second launch of Pudgy Toys in a major US retailer and is yet another milestone that demonstrates the continued success of Pudgy Penguins’ uniquely innovative retail strategy. Pudgy Toys turns the digital collectible characters, that are part of an online gaming experience powered by the zkSync blockchain, into a popular line of physical products, seamlessly blending the physical and digital worlds for consumers.

Miraculous Corp
News
Mediawan and ZAG Announce the Birth of Miraculous Corp

Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag, proudly unveil the inception of Miraculous Corp. This groundbreaking joint-venture between Mediawan and ZAG reunites all facets of the globally acclaimed Miraculous franchise, under the ownership of the two partners (approximately 60% for Mediawan, 40% for ZAG). Jeremy Zag will continue his involvement as a major shareholder and Board member, while overseeing the development and creation of existing and new characters within the franchise.