Licensing News

Jazwares Signs Master Licensing Agreement with Paramount Global for ‘Avatar: The Last Airbender’

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Jazwares, one of the world’s leading toy companies, and Paramount Global, a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide, has announced that they have inked multi-contract deals to release a robust slate of top-of-the-line toys, costumes, and accessories based on some of the entertainment giant’s most iconic properties. As part of the new agreement, Jazwares will hold global master rights to produce figures, toy vehicles, dolls, plush, and playsets for Nickelodeon’s Avatar: The Last Airbender franchise. In a multi-contract collaboration, Jazwares will also possess North American rights for costumes and accessories for Nickelodeon’s Avatar: The Last Airbender franchise and hit Paramount entertainment properties, including Dora, SpongeBob SquarePants, Star Trek and Yellowstone. The Paramount and Jazwares portfolio has an expected retail set in 2025.


“Joining forces with Paramount combines the world’s most beloved entertainment franchises with Jazwares’ unparalleled ability in authentically translating IP across toys and costumes like nobody else in the industry,” said Judd Karofsky, Executive Vice President, Jazwares. “This is an amazing collaboration for Jazwares – to expand our portfolio with some of pop culture’s most iconic stories and characters into products we know fans are going to love.”


“Jazwares has a proven track record of taking culture-defining brands – like Avatar: The Last Airbender and other Paramount franchises – and creating outstanding products for consumers to connect with,” said Lourdes Arocho, Senior Vice President, Consumer Products & Experiences, Paramount. “We are eager to get these product lines of toys and costumes into the hands of fans everywhere.”