TOMY International Announces Leadership Changes

TOMY has announced several key leadership changes to position them for expanded global growth. Pete Henseler is moving to the role of non-operating Chairman of the TOMY International Board. In his new capacity, Pete will remain a key advisor to TOMY International. Pete’s career spans over 40 years in the children’s consumer products industry at companies like Hasbro, McDonald’s and RC2. For the last 26 years Pete has been in various executive management roles at TOMY. In addition to his numerous business contributions, Pete also served as a board member for the Toy Industry Association for 3 terms, as well as Board Chairman of the Toy Industry Foundation.

TOMY and Hasbro Expand Partnership and Bring Beloved Franchises to New Territories

In the lead-up to the 2022 Las Vegas Licensing Expo, TOMY International announces they have collaborated with Hasbro to take brands like Peppa Pig, Transformers, and My Little Pony to new platforms, territories, and age ranges. TOMY and Hasbro are historical partners and are now strategically expanding the portfolio where the TOMY expertise and geographies could serve the popular properties.

Surge Licensing Signs TOMY as Global Master Toy Partner for ‘A Little SPOT’

Surge Licensing, an entertainment IP development company th­­­­­at grows brands into multi-platformed entertainment and product licensing programs, has signed TOMY—a global market leader in innovative pre-school toys—as the global master toy partner for Diane Alber’s A Little SPOT book series, a market leader in social emotional learning content that parents, teachers, and children look to for compelling characters and experiences.

TOMY Acquires Fat Brain Holdings

TOMY International Inc. acquired Fat Brain Holdings, LLC, expanding TOMY’s presence in the direct-to-consumer platform with the Fat Brain Toys brand of toys and games.