TOMY International Spent Q1 Giving Back to their Communities with Days of Service and Monetary Donations

Throughout the first quarter of this year, employees from TOMY International offices across the US, UK, Europe and Australia volunteered days of service – inspired by Martin Luther King, Jr, National Day of Service and inclusivity ambitions overall. The company has a long history of gathering teams together to support the community and take part in important observances. Across ten offices from Dyersville, Iowa to Exeter in the UK, TOMY International supported causes close to the heart of its employees. In addition to their time, they also provided a monetary donation to each of the charities, as well as other worthy causes, including The Toy Foundation in the US and Toy Trust and Children in Need Day in the UK. In total, TOMY International donated $75,000.

Toy Manufacturer TOMY Hits 100 Year Milestone

Starting in 1924, with the founding of Tomiyama Toy Seisakusho (the predecessor of TOMY), TOMY Company, LTD is now a global company with well-known brands for parents and children of all ages, such as Lamaze, Club Mocchi- Mocchi, ERTL, The First Years and Boon. TOMY is sharing its gratitude and promise to be a company that is loved and important to society for another 100 years. To mark the milestone and express gratitude to their supporters, stakeholders, and customers, who have made their longevity possible, TOMY has created and released a new 100th anniversary logo. The design depicts the creation of infinite possibilities (“∞”) from “1.”

Hasbro Announces Continued Partnership With Takara Tomy and ADK Emotions NY to Launch Beyblade X

Hasbro, Inc, a leading toy and game company, announces that it has renewed its long-standing partnership with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, these much-anticipated Generation 4 products will expand the global launch in Fall 2024, coinciding with the brand’s 25th anniversary.

TOMY International Debuts Warhammer Plush Characters

TOMY International will introduce a new line of plush in Spring 2024 featuring Games Workshop’s global property, Warhammer. Utilizing core characters from the popular miniatures game, TOMY will produce premium collectible plush for Warhammer 40,000 and Warhammer Age of Sigmar. With extensive diversity of content in the Warhammer franchise, including tabletop miniatures games, video games, and consumer products, TOMY will offer an additional way to engage fans and provide them with the characters they love.

TOMY International Recognized for two 2023 National Parenting Product Awards (NAPPA)

TOMY International was recently recognized by the National Parenting Product Awards (NAPPA) for two of their new 2023 lines, Bebé Fuerte and Build-A-Buddy. As one of the longest running award programs in the country, NAPPA is recognized as a reliable source of information for parents and professionals seeking the best products for their children and families. Bebé Fuerte, which launched earlier this month at Walmart and independent toy stores, was created and designed by Robin Arzón, VP of Fitness Programming and Head Instructor at Peloton. Designed from a fresh, colorful palette inspired by Arzón’s Cuban-Puerto Rican roots, and the rich heritage of LatinX culture, the line features Spanish words and phrases and is presented in bilingual packaging. Build-A-Buddy, which launched with a single John Deere Tractor over 6 years ago, has been expanded in 2023 to include five items in the line from multiple licenses including, John Deere, Batman and Transformers. Nearly all items have received STEAM Accreditation by the Toy Association, in conjunction with Dr. Gummer’s Good Play Guide in the Technology and Engineering categories.

TOMY International and NBCUniversal Announce New Collaboration with Crowd-Funded Back to the Future Time Machine Diecast Replica

TOMY has announced a limited-edition diecast model of the original Time Machine that captured hearts and minds from the original Back to the Future movie. The Time Machine replica will be available for pre-order starting July 11th and through August 11th, 2023. The Model is authentically replicated in 1:10 scale measuring 17.40 x 7.80 x 5.48” with diecast metal parts. The interior and exterior LED lights are functional and movie-accurate, with a detailed interior and smoking rear fins. This is the first Time Machine car to be offered at this scale in diecast.

TOMY International Arrives at Dallas Toy Fair with New Owned Peeky Pops and YumiAmi IPs

TOMY International has introduced two new owned properties, Peeky Pops and YumiAmi, that come available in fall of 2023. YumiAmi, developed in-house by the US brand design team, brings more diversity into the TOMY toy line. The five soft and sweet dolls, who come from varied cultural backgrounds, are designed for children three to five years old and will come packaged with a book and sold as a gift set. In a partnership with Cottage Door Press, each book will be paired with their respective doll and promote learning about and embracing each other’s cultures. The line, available in July of 2023, was designed with the toy specialty channel in mind and will retail for $29.99 a set.