TOMY Acquires Fat Brain Holdings

TOMY International Inc. acquired Fat Brain Holdings, LLC, expanding TOMY’s presence in the direct-to-consumer platform with the Fat Brain Toys brand of toys and games.

Celebrate 40 Years of Phoning Home with E.T. Merchandise for Generations of Fans

Universal and Amblin Entertainment are going interstellar to honor 40 years of one of the most beloved films of all time, E.T. the Extra-Terrestrial. Throughout the year, generations of fans around the world will be treated to all-new merchandise across a variety of categories, a re-release of the film in IMAX, retail exclusives, anniversary celebrations and more. “E.T. is a classic film that has been a longstanding part of the cultural zeitgeist,” said Melissa Rodriguez, vice president of franchise strategy for Universal Brand Development. “From treasured lines like ‘be good’ and ‘phone home,’ to the iconography of red hoodie sweatshirts and BMX bikes, the film has stayed present in our collective hearts and minds for 40 years. We’re looking forward to celebrating this classic story of friendship and adventure alongside many generations of fans, while also bringing new viewers into the fold through new products and offerings.”

WildBrain Announces ‘Teletubbies, Let’s Go!’ Plus Merchandizing Plans for ‘Strawberry Shortcake’, ‘Chip and Potato’, and ‘In the Night Garden’

WildBrain, a global leader in kids’ and family entertainment, will be presenting its beloved brands—Teletubbies, Strawberry Shortcake, Chip and Potato, and In the Night Garden—at Brand Licensing Europe (BLE) in London from September 20-22, as the properties continue to expand around the world with all-new original content, distribution deals and consumer products partnerships. Visit WildBrain’s dedicated licensing agency, WildBrain CPLG, during BLE at Stand B161.