Pocket.watch and Mattel Forge Strategic Ad Sales Partnership
Pocket.watch, the leading kids and family creator content and IP company, and Mattel, the leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, have launched a partnership granting pocket.watch the exclusive rights to sell advertising inventory across over 90 of Mattel’s popular YouTube brand channels, including Barbie, Hot Wheels, and American Girl. The entertaining content across these channels further elevates these household brands, bringing kids and parents more of what they love.