The Tetris Company Appoints IMG to Expand Consumer Products Program in the US, Canada and EMEA

As the Tetris brand gears up for its 40th anniversary this year, The Tetris Company has appointed IMG as its merchandise licensing representative in the US, Canada and EMEA, including key territories such as the UK, France, Germany, Middle East, North Africa and India. The agreement expands on IMG and The Tetris Company’s existing licensing partnership in Asia and Brazil. The new multi-year partnership will see IMG develop a wide range of licensed products across key categories, including toys, games and collectibles, apparel and accessories, home and décor, food and beverages, sporting goods and outdoor gear, beauty and personal care, pet toys and accessories, travel, stationery and consumer electronic accessories.

Tetris Goes Kawaii with Hello Kitty

Sanrio and Tetris announced a multi-year partnership to collaborate on games and merchandise.   Their first entry brings Tetris and many of the Sanrio characters together in a new online game set to debut June 3. In addition, the companies will introduce a new co-branded…

Licensing International Announces 2024 Excellence Awards Finalists

Licensing International is proud to announce the full list of finalists for the prestigious Excellence Awards for 2024, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. This year’s Excellence Awards feature 197 finalists in 32 categories. More than 800 submissions were reviewed by a panel that includes 200 judges from 20 countries.

Loud Luxury Confirmed for First Official Closing Night Party at Licensing Expo

Licensing Expo, the world’s leading event (May 21-23, Mandalay Bay Convention Center), dedicated to licensing, brand extension and collaborations, unveils the inaugural Licensing Expo Closing Night Party with confirmed performance from international touring music duo Loud Luxury. Loud Luxury, Canadian-born Los Angeles-based music group duo, Andrew Fedyk and Joe De Paceon known for several independent releases and remixes, including the smash hit Body, are global icons. The song Body is certified diamond in Canada and multi-platinum across 9 countries, accumulating over 1.5 billion streams across all platforms. Since then, the duo released other hit singles such as Love No More and I’m Not Alright, collaborating with top artists from around the world, totaling over 400 million streams.

Licensing Expo Provides First Glance of Closing Program with Emphasized Focus on ‘Shaping the Future’ of Licensing

Licensing Expo (Mandalay Bay Convention Center, May 21-23, 2024), the world’s leading event dedicated to brand licensing, IP extension, partnerships and collaborations, unveils a first preview of the closing content taking place across this year’s campus and curated impactful agenda for the final day of the show. The final day of Licensing Expo opens with AI Futurist Zack Kass, former Head of Go-to-Market for OpenAI, the developers of the pioneering ChatGPT chatbot and previous advisor of brand giants like Coca-Cola and Morgan Stanley. Kass will keynote on the complexities of artificial intelligence, aiding senior leaders to provide foresight and direction to help organizations adapt and thrive alongside rapid advancements in AI (Thursday, May 23). Featured in outlets like Fortune, AdAge and Entrepreneur, amid a surge of proclaimed AI experts, Kass offers experience and pragmatic insights for major organizations looking to build a brighter future with artificial intelligence.

Spin Master Celebrates 50th Anniversary of the Rubik’s Cube, Inspiring Solvers with Global ‘Make Your Move’ Campaign

Spin Master, a leading global children’s entertainment company and owner of the world-famous Rubik’s Cube, is launching a year-long campaign dedicated to the iconic toy during its 50th anniversary year. A symbol of problem solving, intelligence, creativity and perseverance, the Rubik’s Cube will be celebrated with a multifaceted, year-long marketing campaign themed ‘Make Your Move’, to inspire the next generation of problem solvers. The milestone year will include new launches and product collaborations, and the debut of an all-new mobile game Rubik’s Match.