Licensing News

Tetris Slots in New Lifestyle Anniversary Partners

In celebration of the brand’s 35th anniversary, The Tetris Company announced the biggest expansion of its lifestyle product offering to date with a slate of fashion and beauty products.

The new product lines will debut, respectively, at each brand’s online or retail locations in the U.S., China, Japan and beyond in 2019.

Collections Coming to the U.S.

The Los Angeles-based clothing brand FairPlay pairs brings its mission to prove that ‘All Is Fair’ to the new Tetris collection including graphics T-shirts, hoodies, and sweatpants.

ispy, known for its Glam Bag and Glam Bag Plus—a personalized package filled with five of the latest makeup and beauty products— will introduce a limited-edition Tetris x ipsy Glam Bag and cosmetic anniversary collection this June.

Kanga Care will launch the first line of Tetris-branded items for babies this June, including cloth diapers, diaper covers, blankets, changing pads, and more.

Sock It to Me will debut new Tetris-brand socks for men and women this summer.

Collections Coming to China

GXG, which targets the new generation of young Asian men with premium dressing choice, will introduce its Tetris-brand collaboration this summer at more than 1,000 GXG standalone and online stores in China.

Leading fashion brands in Mainland China, PEACEBIRD premieres its new Tetris capsule collection for its women label Peacebird Women, including dresses and tops, this spring and summer.

Collections Coming to Japan & U.S.

Baroque Japan’s brand MOUSSY will introduce a new Tetris 35th anniversary T-shirt collection in Japan as well as exclusively in the U.S. at its Soho NYC location, this June.

Collection Coming to Markets Worldwide

MC2 SAINT BARTH will introduce new board shorts for men featuring the iconic Tetriminos, available beginning this spring at

These new fashion and beauty collaborations were secured in partnership with the Tetris brand’s growing global licensing agent network, including Blitz Licensing in the U.S., IMG in Asia, Dentsu Inc. in Japan and Maurizio Distefano: The Evolution of Licensing in Italy. Blue Planet Software is the sole agent for the Tetris brand.