aNb Media, Author at aNb Media, Inc.

Step2 Launches New Signature Collection Just in Time for the Holidays

Step2, the category leader in play kitchens, push cars, water tables, playhouses and climbers, is celebrating 30 years of experience with the introduction their new Signature Collection of play products just in time for holiday gifting. The new Step2 collection includes an Adventure Camper, a Ride Along Scooter, a Rain Showers Splash Tub and a Rocket Swing for Two. The new products feature modern design ethos to accompany any indoor or outdoor aesthetic and will provide countless hours of play for little ones.

Play-Doh, Nickelodeon, and Paramount Consumer Products Partner to Create Iconic Slime Line

Play-Doh, the trusted #1 brand in arts and crafts, Nickelodeon, and Paramount Consumer Products announce their partnership to create the ultimate and iconic Slime for kids and adults. Have the slime of your life with the satisfying sensory experiences of the 2023 product line up including a variety of slime textures, big volume, and customizing kits. Products will be available on January 1, 2023, at most major retailers with prices ranging from $5.99 – $24.99 USD, with the line-up expected to launch in the US, Canada, and Latin America.

News

Hasbro Announces the NERF Brand’s First Official Sport ‘NERFBALL’ with Donald Driver

Hasbro, Incorporated, a global branded entertainment company, has unveiled the NERF brand’s first-ever officially organized team sport, NERFBALL. Since 1969 when the beloved brand was first introduced to the world with the original NERF ball, dozens of iterations of NERF have been created across consumer products categories from sports items to blasters, apparel and much more. With several in-person and digital experiences, sports collaborations and the recent launch of Murph, the brand’s first-ever mascot, NERF has transformed itself into a true active play lifestyle brand. What started with a simple NERF ball more than 50 years ago comes full circle through a cutting-edge competitive sport, NERFBALL.

Licensing News

Hasbro Unveils Strategic Partnerships with MrBeast and Luka Dončić to Launch New NERF Pro Gelfire & Social Content

Hasbro, Incorporated, a global branded entertainment company, has announced NERF brand partnerships with massive digital creator, MrBeast, AKA Jimmy Donaldson and big-time philanthropist and basketball All-Star, Luka Dončić. The 2-year partnership with MrBeast kicks off this fall, bringing NERF together with one of YouTube’s most-viewed creators of all time through another exciting social content campaign. The popular creator and NERF are also working together on a NERF blaster collab to be revealed and launched for preorder. NERF has been rapidly rising in the digital space, being the first Hasbro-owned brand to join TikTok last year that continues to pump out fun, hilarious and unique content. By collaborating with such a prolific content creator, the brand is sure to keep fans buzzing.

Sesame Workshop Names Brett Robinson CFO, Overseeing the Nonprofit’s Finance, Technology, and Facilities

Sesame Workshop has named Brett Robinson Chief Financial Officer and Executive Vice President of Finance, Technology, and Facilities. In his role, Robinson will be responsible for advising on all fiscal matters, including annual and long-term planning/forecasting, accounting, budgeting, risk management, compliance, and analysis. He will also oversee the IT and Engineering divisions and play a key role in ensuring that Sesame Workshop has the right tools, systems, and technology in place to support a dynamic work environment and a culture that supports growth and evolution. He will help track and identify key metrics to drive the organization’s work and impact.

Watch Next Media Welcomes Global Broadcasters Into ‘Audrey’s Shelter’

A total of seven broadcasters across four different countries have boarded brand new animated series Audrey’s Shelter from leading French production company Watch Next Media, co-produced with Spain’s Peekaboo and Canada’s Image-in, Atlantique with the support of the CNC, Telefilm Canada, FMC, Region Ile-de-France and Region Haut-de-France. France Televisions (France), TVO Kids, Radio-Canada, TFO and Knowledge (Canada) have jointly commissioned the 52 x 11’ series with public-service broadcasters ZDF (Germany) and RTVE (Spain) on board as co-producing broadcast partners. The series will air on both ZDF and KiKa in Germany and on Clan TV in Spain.

What Do You Meme? Enters the Wellness Category With New ‘Better Than Yesterday’ Challenge Game

What Do You Meme?, the leading manufacturer of adult party games, has teamed up with mindfulness expert and host of top 25 Apple Podcast New Mindset, Who Dis? Case Kenny to create a fun and inspiring self-improvement challenge, Better Than Yesterday, which marks the company’s entry into a new mindfulness and wellness category.

MGM Builds Momentum for Highly Anticipated New ‘Wednesday’ Series with Robust Licensing Program

The creepy, kooky, mysterious and spooky Addams Family is headed back on screen and MGM, a leading entertainment company focused on the production of premium film and television content across platforms, is building out a wide licensing program for the highly anticipated new Wednesday series. Spanning across all categories, MGM’s robust line-up of new products and partners will include apparel, collectibles, gaming and more.

Paramount and Nickelodeon Announce Launch of Global Ocean Conservation and Sustainability Initiative Spongebob Squarepants: Operation Sea Change

Paramount Consumer Products and Nickelodeon announced the launch of SpongeBob SquarePants: Operation Sea Change, a brand-new global ocean conservation and sustainability initiative. Through partnerships with several non-profit organizations, SpongeBob SquarePants: Operation Sea Change aims to help remove and divert five million pounds of ocean plastic over the next four years by funding cleanup projects. At the same time, Paramount Consumer Products will work with current SpongeBob SquarePants consumer products partners to drive more sustainable practices and reduce single-use plastic in products, and curate partnerships with new brands to create innovative product lines. Additionally, the initiative will engage millions of SpongeBob fans around the world with on-the-ground events and educational resources that connect them with ways to become a part of the movement and take action in their own communities.