Licensing News

Play-Doh, Nickelodeon, and Paramount Consumer Products Partner to Create Iconic Slime Line

Play-Doh Nickelodeon Slime

Play-Doh, the trusted #1 brand in arts and crafts, Nickelodeon, and Paramount Consumer Products announce their partnership to create the ultimate and iconic Slime for kids and adults. Have the slime of your life with the satisfying sensory experiences of the 2023 product line up including a variety of slime textures, big volume, and customizing kits.


Products will be available on January 1, 2023, at most major retailers with prices ranging from $5.99 – $24.99 USD, with the line-up expected to launch in the US, Canada, and Latin America.


Play-Doh x Nickelodeon Slime 2023 Lineup

● Satisfying Textures

○ Mix up your senses with the scented classic Slime Foodie Blends that brings favorite kid scents to life with a fun sensory mixing experience

○ Let imaginations flow with sandy, slimy, stretchy Waterfall Slime


● Big Volume

○ Stretch imaginations with a tub of over 1.5lbs of Super Stretch Slime

○ Have a gooey slime experience with a tub of over 1.5lbs of Classic Slime


● Customizing Kits

○ Rock the rainbow with the Rainbow Mixing Kit


“We’re excited to bring even more joy to kids and families through this partnership with Nickelodeon,” said Leena Vadaketh, General Manager, Play-Doh & Creative Play. “Our research shows that both kids and adults continue to love slime play, and therefore we made it our goal to partner with a best-in-class brand, helping us to continue to bring the highest quality products to families around the world.”


“We are so thrilled to work with the iconic and trusted Play-Doh brand on this premier product celebrating Nickelodeon’s iconic Slime,” said Dion Vlachos, Executive Vice President, Hardlines Licensing & Retail, Paramount Consumer Products. “The partnership between these two pop culture powerhouses resulted in an exemplary tactile experience that both kids and parents will love.”


Nickelodeon, now in its 43rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.


Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.


Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises Magic: the Gathering and Dungeons & Dragons. The company’s unparalleled portfolio of approximately 1,500 brands includes Magic: the Gathering, NERF, My Little Pony, Transformers, Play-Doh, Monopoly, Baby Alive, Dungeons & Dragons, Power Rangers, Peppa Pig and PJ Masks, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute.