Jazwares, a leading global toy company, returns to the long-awaited New York Toy Fair with a sleigh ride full of this holiday season’s must-have toys, collectibles, costumes, and pet products across its vast portfolio of popular brands. Jazwares is in the Top Five toy manufacturers (Circana, July 2023) and holds the industry’s hottest toy licenses and owned IP including plush sensations Squishmallows and BumBumz.
From a Tiffany Bear Giveaway to an OktoBEARfest meet & greet with the brand’s new CEO, Steiff is ready to take on the holiday season with renewed excitement into the new year during this year’s North American International Toy Fair. “On the heels of a successful summer show season we couldn’t be happier to be back in New York at Toy Fair and to meet with our buyers, retailers and long- time industry friends in-person,” said Melissa Bullock, of Steiff North America. “With Steiff’s vast offerings of characters and price points, including our award-winning line of Soft Cuddly Friends plush under $50 we are ready to kick-off the holiday season with the new and beloved heirloom gifts that consumers have come to expect from the inventor of the Teddy bear for over a century.”
To commemorate 100 years of delivering the wonder of storytelling and the exhilaration of play to audiences across the globe, Hasbro has announced that Alan Hassenfeld and The Hassenfeld Family Foundation will donate $1 million to four purposeful charities benefiting kids and families everywhere: Games for Change, Hasbro Children’s Hospital, One Tree Planted and Toys for Tots. Hasbro is empowering its passionate fan base to choose how the $1M donation will be distributed. Beginning September 22 at the fan-favorite virtual event, Hasbro Pulse Con 2023, and running until November 30, fans can vote for one of the four charities to donate to through each purchase they make on HasbroPulse.com.
Monopoly Dreams, the one-of-a-kind immersive entertainment experience inspired by the world’s most beloved board game, has announced the official release of tickets for the eagerly anticipated attraction. Fans and enthusiasts can secure their spot to embark on an unforgettable journey through the world of Monopoly, from September 2023. Monopoly Dreams offers a unique blend of entertainment, innovation, and nostalgia, where reality and the iconic game seamlessly merge. This unparalleled experience allows visitors to step into the larger-than-life world of Mr. Monopoly and explore famous landmarks, iconic characters, and exciting challenges, all brought to life in a stunning and interactive environment.
WildBrain, a global leader in kids’ and family entertainment, is launching Jonny Jetboy (40 x 11’), a brand-new original kids’ series from Keith Chapman, creator of PAW Patrol and Bob the Builder, at MIPJUNIOR and MIPCOM 2023. WildBrain’s slate for the market will also include two additional new originals: the CG-animated preschool show Caillou (52 x 11’) and the all-new version of comedy series, Johnny Test (40 x 11’). Every kid has the potential to become a hero, but becoming a hero doesn’t happen overnight! It takes years of practice, training, and dedication. Targeted at kids aged preschool 4-7, Jonny Jetboy follows the action-packed adventures of Jonny Jones, the youngest member of the Jones family, who are secretly a family of superheroes known as the JetFleet. Like every family, they don’t always get along, but when they work together, nothing in the world can stop them! Each week, Jonny will learn from his parents, his sister—and even the family’s pet tortoise—what it takes to be a true hero as they face off against the city’s villains!
Jazwares, one of the world’s fastest-growing toy companies, today announced that it has secured a master toy agreement with popular fashion role-playing metaverse experience Royale High for an all-new toy line including game-inspired fashion dolls set to launch fall 2024. Jazwares will also serve as a licensing conduit for Royale High to create a robust portfolio of consumer products that will bring the popular gaming world to life via a 360-degree cross-category licensing program spanning apparel, beauty, home decor, and more. As the biggest fashion-based property in gaming with over 105 million users and 9 billion play sessions, Royale High has taken the gaming world by storm, offering players a fun and engaging virtual environment where fashion and style take over. Jazwares will seamlessly translate the Royale High gaming experience into the world of toys with a line of dolls and accessories coupled with exclusive game codes for matching virtual items. Additionally, Jazwares Costumes Division will be designing and developing costumes and fashion-forward roleplay accessories timed to the fall Halloween season.
Experience a whirlwind of creativity and innovation as Fun In Motion Toys propels you to soaring heights at the highly-anticipated New York Toy Fair 2023, taking place from September 30 to October 3. Prepare for an exceptional showcase of ingenuity and entertainment as Fun In Motion Toys crafts an unforgettable experience at Toy Fair. At booth #1857, creativity and excitement converge, with surprises taking flight through mesmerizing aerial performances. Fun In Motion Toys is excited to unveil three highly anticipated licenses under the Shashibo brand which will be sure to surprise and delight kids and kidults alike and will be unveiled at their booth. They are eager to present THREE new products including TECTI, HyperTiles and Nockles emerging from visionary inventor partnerships, which underscore their dedication to immersive play through groundbreaking product lines.
Dallas Market Center, the leading B2B marketplace in the U.S. for gifts and home décor, and The Toy Association, the business trade association representing hundreds of companies involved in the toy, play and youth entertainment industry, have jointly announced the debut of the Toy Fair Pavilion during The Temps at Total Home & Gift Market, January 10-13, 2024. The market in January will be the largest winter presentation of temporary exhibits in more than twelve years and will feature more than 1000 booths across five distinct product neighborhoods. The Toy Fair Pavilion, located on the 12th floor of the World Trade Center, will feature exhibitors representing the most important brands in toys and youth entertainment, bringing a plethora of toys, puzzles, games, educational products, plush, art activities, dolls, action figures, licensed products, and more to buyers shopping the show. Youth merchandise is among one of the hottest categories in retail and represents more than $100 billion in global economic impact.
Global sensation L.O.L. Surprise! is getting ready to roll as the new roller-skating racing game L.O.L. Surprise! Roller Dreams Racing coasts to Nintendo Switch. L.O.L. Surprise! Roller Dreams Racing invites players to experience heart-pounding fun with an array of their favorite L.O.L. Surprise! Tot characters to glide around themed tracks and earn glittery rewards and surprises. Skaters can preorder the frenetic game now ahead of the holiday season. From licensors MGA Entertainment and publisher Nighthawk Interactive, L.O.L. Surprise! Roller Dreams Racing has players hitting the roller rink to experience outrageously fun races with up to four friends. Skaters will reap plentiful rewards from participating in thrilling game modes, customizing skates with vibrant stickers, and utilizing confetti bombs and glitter to gain the edge over opponents and more.