Transformers’ 35th Birthday Celebration is More Than Meets The Eye
In honor of Transformers’ 35th anniversary, Hasbro launched a new brand campaign that celebrates how every individual is “More Than Meets The Eye.”
Epic Story Media Expands Executive Team with eOne, Nickelodeon Vets
Epic Story Media (ESM) expands its senior team with two new hires. Former eOne Acquisitions Vice-President Jessica Labi joins as head of distribution and brand strategy alongside former Nickelodeon Vice-President of Toys David Sztoser as head of licensing and merchandise.
Avengers: Endgame Breaks Records; Hits $1 Billion Opening Weekend
The box office report from Avengers: Endgame is in, and it’s as if Marvel Studios took Thor’s hammer to previous records. The movie shattered previous records, making it the first film ever to pass the $1 billion mark on its opening weekend.
Spin Master Takes On Big Potato Games Distribution
Big Potato Games and Spin Master announced a three-year license agreement for the U.S. and Canada.
Schleich Launches New In-Store Experiences
Schleich expands its footprint across the U.S. with a new regional brand experience launching in select flagship toy stores nationwide. The latest shop to open is at ABC & Toy Zone in Rochester, MN.
LEGO Braille Bricks to Aid Blind, Visually Impaired Children
The LEGO Foundation and LEGO Group announced the launch of LEGO Braille Bricks, a pioneering project that will help blind and visually impaired children learn Braille. The Braille customized LEGO bricks were unveiled at the Sustainable Brands Conference in Paris, France. The concept was first proposed to the LEGO Foundation in 2011 by the Danish Association of the Blind and again in 2017 by the Brazilian-based Dorina Nowill Foundation…
Snoopy Heads Back to Space
Fifty years later, Snoopy and NASA are teaming up for Apollo 10’s anniversary activities, including the launch of an Apple-exclusive documentary.
Asmodee’s New Imprint Promises Books Based on Fan-Favorite Games
If you’ve ever wished there was more of a backstory to fan-favorite games like Catan or Ticket to Ride, you’re in luck. Asmodee Entertainment is creating its own fiction imprint called Aconyte.
James Ohlen to Helm Wizards of the Coast’s New Austin Studio
Wizards of the Coast announced James Ohlen will run a new Austin-based studio, focused on creating original IP outside of Magic: The Gathering and Dungeons & Dragons.