As short-form content continues to be a go-to piece of the puzzle for kids’ entertainment, lending itself well to how kids are watching, we take a look at the overall state of kids entertainment and the complex strategy to finding success.
JAKKS Pacific, in collaboration with Toho and Legendary Entertainment, announced the global launch of its new line of Godzilla toys inspired by Warner Bros. Pictures’ and Legendary Entertainment’s Godzilla: King of the Monsters, hitting theaters May 31, 2019.
Hasbro’s new Star Wars Lightsaber Academy Interactive Training System lets kids train to become a lightsaber master
Wicked Cool Toys (WCT) unveils its new Ninja product line at the 2019 International Toy Fairs in Hong Kong, London, Nuremberg and New York.
Funko makes move into games aisle with the acquisition of Forrest-Pruzan Creative, the board game development studio behind games such as Disney Villainous, Harry Potter: Hogwarts Battle, Bob Ross – Art of Chill, and Choose Your Own Adventure – House of Danger.
Geek culture has fully infiltrated the mainstream, and with sales of toys for adults rising, this means new opportunities for brand owners.
SYBO Games’ CCO Naz Amarchi-Cuevas shares her insight on how both digital media and the importance of experience are critical components in tackling kids entertainment.
Buffalo Games will release a new line of Pokémon-themed jigsaw puzzles.
Little Tikes is turning 50 and is celebrating with the PLAY BIG! campaign, featuring a new brand mission, new entertainment, and global events that invite parents and kids to play together.