Licensing Expo Provides First Glance of Closing Program with Emphasized Focus on ‘Shaping the Future’ of Licensing
Licensing Expo (Mandalay Bay Convention Center, May 21-23, 2024), the world’s leading event dedicated to brand licensing, IP extension, partnerships and collaborations, unveils a first preview of the closing content taking place across this year’s campus and curated impactful agenda for the final day of the show. The final day of Licensing Expo opens with AI Futurist Zack Kass, former Head of Go-to-Market for OpenAI, the developers of the pioneering ChatGPT chatbot and previous advisor of brand giants like Coca-Cola and Morgan Stanley. Kass will keynote on the complexities of artificial intelligence, aiding senior leaders to provide foresight and direction to help organizations adapt and thrive alongside rapid advancements in AI (Thursday, May 23). Featured in outlets like Fortune, AdAge and Entrepreneur, amid a surge of proclaimed AI experts, Kass offers experience and pragmatic insights for major organizations looking to build a brighter future with artificial intelligence.