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Brand & Lifestyle Licensing Awards (B&LLAS) 2024 Finalists Announced

B&LLAs 2024 Finalists

The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards (B&LLAS) 2024 have officially been revealed.


The B&LLAs attracted the largest ever number of entries this year, from companies large and small. And, not only was the volume of entries staggering, but the quality was also of the highest level.


All of the main product categories were judged by a panel comprising retail buyers from right across the spectrum including Ann Summers, Asda,, DFS, FatFace, HMV, The Hut Group, John Lewis & Partners, Moonpig, My First Years, Next, Sainsbury’s, Scribbler, Selfridges, Tesco, Vanilla Underground and ZSL among others.


Products of Change, the global education hub aimed at driving sustainable change across consumer products markets and beyond, has also lent its expertise, while a dedicated Retail Validation Panel – chaired by Richard Pink, md at Pink Key Licensing and including leading brand owners, licensors and agents – decided on the shortlist for the Retail categories.


The B&LLAS 2024 winners will be revealed from the list of finalists at a glittering afternoon ceremony at the Royal Lancaster London on Thursday 25 April.


The event will culminate with the crowning of the Brand Licensing Ambassador of the Year.


“As we approach the ninth Brand & Lifestyle Licensing Awards, it is gratifying to see the sector continue to grow, with this year’s finalists underlining the breadth of innovation, talent and product excellence for which it has become known,” commented Ian Hyder, ceo at Max Publishing which owns and organises the B&LLAs. “The quality and standard of the entries this year – including some amazing collaborations and products from companies and brands new to the B&LLAs – has been exceptionally high, and making the shortlist is a real achievement in itself. We cannot wait to celebrate with all the finalists and the brand licensing community next month.”